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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,629 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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2051 - 2075 of 2,735 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Girish D

May 14, 2021

BEST COURSE AND BEST APPP

By Rutuja R M

Apr 27, 2021

great learning experience

By MUNEZERO H

Jan 25, 2021

it was my best experience

By Pfarelo R

Sep 30, 2020

Vvery informative course.

By Justine M

Jul 27, 2020

Insightful and enjoyable!

By Charles T J

May 15, 2020

excellent course with rel

By Muhmmad R N

Dec 19, 2024

Thankyou Professor Nader

By Farxaan a m

Jun 4, 2024

farxaan abdulahi mahamud

By Gizem D

Aug 5, 2023

Thank you for everything

By Manoj J

Jun 16, 2022

Good Learning Experience

By Thành K Đ

Sep 15, 2021

Very interesting course.

By Lauryn L d S

Apr 25, 2021

um curso muito bom mesmo

By omar f f

Feb 16, 2021

it was very interesting.

By Abiyyu N

Apr 8, 2020

it was super informative

By Felicia A

Feb 15, 2025

This is really detailed

By Karl R

Sep 20, 2024

Amazing! Learned a lot!

By Michael B

Jun 10, 2024

Great course! Loved it.

By Alia A

Feb 19, 2024

Thank you, Prof. Nader!

By Karina C M

Jun 29, 2023

Thanks! a great course.

By Alla n

Feb 2, 2023

Good course, thank you!

By Prathamesh B S

Oct 31, 2022

Very insightful course.

By shivganesh r

Aug 7, 2022

this course was amazing

By Hamza H

Jul 16, 2022

very inormative course

By Sourav S

Jul 14, 2021

very informative course