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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,359 ratings

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

MJ

Jul 30, 2020

I really liked the class, I had no knowledge on these topics and now that I started a business with my mom I want to apply the learning that this course gave me. Thank you very much, very complete.

AM

Apr 10, 2020

This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!

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1651 - 1675 of 1,690 Reviews for The Strategy of Content Marketing

By Lourdes P

Sep 9, 2024

El curso está genial, pero al ser en inglés me ha costado mucho seguirlo. De hecho, los podcast no he podido escucharlos, por lo que el aprendizaje se me ha quedado corto. La fórmula de que los trabajos los evalúen otros compañeros tampoco me parece muy adecuado, porque la mayor parte de ellos están en inglés y, ni yo entendía muy bien algunos de ellos, ni algunos compañeros entendieron los míos.

By Skylar C

Jun 8, 2020

The materials are quite old and have a lot of dead links. The assignments could be clearer. Especially as the teacher no longer works at Copyblogger, this feels a bit outdated and ready for some improvements.

I do like a lot of the materials and I think it did help me a lot- but that's all the more reason why it could stand to be refreshed.

By ALLI O .

Jun 10, 2020

my assignment since module 3 is yet to be reviewed by other coursemates which are causing a delay in completion of my course, I am done with my course up to the 5th week but cant still finish up, I can't send a mail for help nobody to attend to me, please something should be done about it asap.

By Shaun S

Sep 1, 2022

The peer assignment in chapter 4 was ridiculous. I passed everything else with no problem, but rewrote the peer assignment 4 times and still had students giving me a 3, no opinion, with no response as to why they gave me this response, or as someone did, paste in some jibberish as a response.

By Oleksandra

Jan 29, 2021

I was expecting a great course. All materials you can freely read on their blog - nothing new there. Too much bla bla - huge big way to the point. The idea of the course is nice, but it is not equal to what you get during the course.

By Alex M

Jan 12, 2023

Assignment directions were not clear. It was hard to connect the empathy map with the directions and expectations of this course. The content itself was just recycled statements and overly repetitive.

By laura t

Apr 6, 2021

mine time is valuable because the course does not have an actual certificate from that university and it is not fair to pay so that they do not give you a certificate as it should be.

By Celeste C

Dec 26, 2023

First two weeks were ok and kinda useful but repetitive. Week three was ultra repetitive and couldn´t even finished the course because it was so boring, sorry.

By Oyku S O

Dec 4, 2024

Content is weak and too broad. More than a course content, it was a podcast between two people who just talked about their own past experiences.

By Abhiman S

Jun 11, 2020

Basic Content and knowledge, not so out of the box course. Half of the course is on the Mp3 platform, no resources used or mentioned.

By Elizabeth N C

Sep 23, 2021

It remains to explain more of marketing content strategies that is more dynamic in the practical case lessons resembling a real case

By LAURA D A

Jul 18, 2020

The audio lectures are not as effective. I was expecting a video since this is a course, not a podcast.

By Aurélie M

Mar 22, 2025

il manquait des vidéos.. certains modules présentaient des personnes qui n'ont jamais parlé.

By Hooman D

Apr 6, 2022

The course has some strong materials in there, but it's too disorganized to make any sense.

By maheshi n

Jan 30, 2023

videos are not helpful and content also need more description

By Pierluigi L

Aug 12, 2020

interesting and rich in content, but absolutely dispersive!!!!

By Benito V

Aug 31, 2021

Taking a while to get anywhere of relevance to me.

By Justin D

Jan 13, 2022

Very glitchy course with some missing videos.

By Emily R

Jun 18, 2020

Quite basic and not especially engaging.

By laumadrid:3

May 20, 2024

necesito la certificacion

By Cole Z

Apr 28, 2025

Terrible

By Keith D M

Nov 1, 2025

As far as I can tell this course is little more than an advertisement for ChatGPT. Unless you are unaware that you can ask an AI to write an email subject line for you, you should avoid this course. What's particularly ironic is that before any lectures the course had me interviewed by an AI to determine my skill level and goals. I was reassured several times that my responses were very ambitious and specific, but at no time was it suggested that I would better off in a more advanced course. Clearly the folks who developed the course aren't any better with AI than their students.

By Tara P

Aug 23, 2023

I'm not sure what happened with this course, but all additional guest speaker modules were missing. I thought it was my system, but anything with Brian or any other speaker was completely missing. I'm not sure if they revoked their rights, but I am disappointed.

By Nmesomachukwu U

Nov 27, 2023

I watched the videos, did the quizzes but most of the content remained locked, even though I'm on Coursera Plus. I've complete course but one of my peer graded assignments is withholding my certificate.

By Twoja R

Feb 20, 2024

taking under considerations other courses i've done, this one is the worst one by a healthy margin, I doubt if I will take any UC DAVIS course in the future.