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Learner Reviews & Feedback for Customer Understanding and Digital Marketing Channels by Unilever

4.7
stars
154 ratings

About the Course

The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages. After completing this course, you will be able to: - Define fundamental digital marketing concepts such as customer personas, segmentation, funnels and value propositions. - Describe the Digital Marketing Analyst role and its impact on making smarter, quicker and more efficient decisions. - Describe the elements of the SOSTAC marketing planning framework and marketing transformation lanes. - Describe the nature of customer experience insights and identify internal and external tools to support customer segmentation. - Identify the relationship between customer experience and content marketing and brand storytelling. - Describe the 6Ps of marketing and how they are used to arrange a successful marketing mix. - Recognize digital marketing channels and identify inbound and outbound tools and performance metrics for each....

Top reviews

DD

Apr 18, 2024

This is a great overview to learn basic marketing terminology as well as build a foundation of various strategies in digital marketing.

AA

Aug 31, 2024

This course was a game-changer, providing me with invaluable insights that transformed my approach to digital marketing.

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1 - 25 of 37 Reviews for Customer Understanding and Digital Marketing Channels

By DeMarcus

Apr 18, 2024

This is a great overview to learn basic marketing terminology as well as build a foundation of various strategies in digital marketing.

By Vishal V

May 2, 2024

Really so useful information , videos was good and content and assignments are best 👌👍

By Hồ T K

Jun 8, 2024

This course is very useful, providing a lot of foundational knowledge

By Vishwesh

Feb 28, 2025

This is just a gem I found on Coursera. I have been preparing for an MBA entrance interview, and as I am a fresher, I have little to show on my resume however, when I started pursuing this course and added it to my CV, It worked like a charm, it has much value than I thought, It gave me exposure to marketing field and of course digi-Marketing, WORTH IT! Thank You, UNILEVER, and the mentors who taught!

By James D

Dec 1, 2024

Unilever's "Customer Understanding and Digital Marketing Channels" course opened up a whole new world of digital marketing for me. I was particularly impressed with the customer behavior analysis section, which helped me better understand the needs and desires of my target customers. This knowledge will help me build more effective marketing campaigns in my current job."

By Abdul A

Sep 1, 2024

This course was a game-changer, providing me with invaluable insights that transformed my approach to digital marketing.

By Malaz M

Sep 8, 2024

The information was clear and the flow was easy to understand

By João C

Mar 19, 2024

Gostei bastante da formação. Muita informação importante.

By ShortsFrenzy

Mar 4, 2025

GREAT COURSE! LEARNING IS BASED ON HOW BAD YOU WANT IT!

By Mohammed A J

Nov 20, 2023

Excellent course for the beginners.

By rizky k

Sep 3, 2024

great lesson, thank you unilever

By Rashmi M

Jan 16, 2025

very informative

By Hamid M

Aug 27, 2024

Excellent course

By Nhân N

Dec 19, 2024

Awsome course

By Yuthear T

Jan 1, 2025

Great course

By Đức A N

Oct 24, 2024

Good course

By Gokul P

Mar 6, 2024

easy course

By Carol

Jun 16, 2024

Fantastic!

By Jay C

Jan 17, 2025

课程内容非常详实。

By JUAN J G M

Jan 4, 2025

Muy bueno

By el m a

Sep 22, 2024

Thank You

By M. R A F

Jan 30, 2025

The Best

By Saibal G

Jan 16, 2025

superb

By Vosidjonova M S

Mar 24, 2024

хорошо

By Komiljon T (

Mar 19, 2024

Thanks