Este curso se centra en el diseño y ejecución de estrategias efectivas de marketing deportivo. El alumnado explorará cómo construir una identidad de marca sólida para equipos, ligas y atletas, con estudios de caso reales como el de la NBA para entender qué convierte una marca deportiva en un referente. También se abordarán técnicas de fan engagement, incluyendo segmentación, programas de fidelización y plataformas impulsadas por IA como LiveLike.
Desarrollo de estrategias eficaces de marketing deportivo
Desarrollo de estrategias eficaces de marketing deportivo
This course is part of Marketing deportivo: La fórmula tecnológica Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Construir marcas sólidas para equipos, ligas y atletas.
Diseñar estrategias de fan engagement con segmentación e IA.
Explora la transformación digital del Real Madrid, con foco en la innovación de plataformas, personalización con IA y la conexión con el aficionado.
Skills you'll gain
- Technology Strategies
- Digital Transformation
- Content Strategy
- Cross Platform Development
- Market Dynamics
- Customer Relationship Management
- Customer Engagement
- Data Analysis
- Strategic Partnership
- Loyalty Programs
- Marketing Strategy and Techniques
- Ethical Standards And Conduct
- Customer experience improvement
- Brand Management
- Innovation
- Artificial Intelligence
- Branding
- Marketing Analytics
- Social Media Strategy
- Personalized Service
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
8 assignments
Taught in Spanish
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This course is part of the Marketing deportivo: La fórmula tecnológica Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Explora los fundamentos de las marcas deportivas sólidas —desde equipos y ligas hasta atletas. Este módulo aborda la importancia de la identidad de marca, estrategias comprobadas de construcción de marca y lecciones extraídas de los enfoques icónicos de marketing de la NBA.
What's included
6 videos3 readings2 assignments1 discussion prompt
Descubre los secretos para lograr un compromiso profundo y duradero con los aficionados. Aprende a segmentarlos, aprovechar herramientas impulsadas por inteligencia artificial y construir lealtad a través de programas personalizados. Descubre aplicaciones reales y casos de uso, incluyendo soluciones innovadoras de LiveLike.
What's included
6 videos3 readings2 assignments1 discussion prompt
Examina el papel fundamental de los patrocinios en el marketing deportivo. Este módulo abarca las estrategias detrás de asociaciones exitosas entre patrocinadores y equipos, la importancia de una infraestructura tecnológica sólida y el impacto de las capacidades basadas en datos en el valor de las asociaciones.
What's included
6 videos3 readings2 assignments1 discussion prompt
Obtén información exclusiva sobre el enfoque pionero del Real Madrid en la transformación digital. Explora la visión y la estrategia del club, la innovación en plataformas y productos, y cómo la personalización impulsada por inteligencia artificial está redefiniendo la conexión y el compromiso con los aficionados.
What's included
5 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Marketing
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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