Real Madrid Graduate School Universidad Europea
Marketing deportivo: La fórmula tecnológica Specialization
Real Madrid Graduate School Universidad Europea

Marketing deportivo: La fórmula tecnológica Specialization

Tecnología y Marketing Deportivo Unidos. Domina estrategias y herramientas digitales para liderar proyectos globales de marketing deportivo.

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Beginner level

Recommended experience

Flexible schedule
2 months at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level

Recommended experience

Flexible schedule
2 months at 10 hours a week
Earn a career credential
Share your expertise with employers

Overview

  • Crear estrategias globales de marketing deportivo basadas en datos y tecnología.

  • Aplicar IA, realidad virtual y datos de fans para diseñar experiencias personalizadas.

  • Desarrollar valor de marca, fidelización y monetización con innovación.

What’s included

Shareable certificate

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Taught in Spanish
Recently updated!

August 2025

30 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Real Madrid Graduate School Universidad Europea

Specialization - 4 course series

What you'll learn

  • Comprender los principios y factores emocionales del marketing deportivo.

  • Identificar actores clave y dinámicas del ecosistema del marketing deportivo.

  • Aplicar KPIs y ROI para evaluar la efectividad de campañas.

Skills you'll gain

Category: Data Analysis
Category: Strategic Partnership
Category: Marketing Analytics
Category: Stakeholder Management
Category: Brand Management
Category: Marketing
Category: Return On Investment
Category: Sales Process
Category: Marketing Effectiveness
Category: Customer Engagement
Category: Consumer Behaviour
Category: Emotional Intelligence
Category: Marketing Strategy and Techniques
Category: Advertising
Category: Key Performance Indicators (KPIs)
Category: Public Relations
Category: Digital Marketing
Category: Price Negotiation
Category: Branding
Category: Creative Thinking

What you'll learn

  • Construir marcas sólidas para equipos, ligas y atletas.

  • Diseñar estrategias de fan engagement con segmentación e IA.

  • Explora la transformación digital del Real Madrid, con foco en la innovación de plataformas, personalización con IA y la conexión con el aficionado.

Skills you'll gain

Category: Technology Strategies
Category: Digital Transformation
Category: Content Strategy
Category: Cross Platform Development
Category: Market Dynamics
Category: Customer Relationship Management
Category: Customer Engagement
Category: Data Analysis
Category: Strategic Partnership
Category: Loyalty Programs
Category: Marketing Strategy and Techniques
Category: Ethical Standards And Conduct
Category: Customer experience improvement
Category: Brand Management
Category: Innovation
Category: Artificial Intelligence
Category: Branding
Category: Marketing Analytics
Category: Social Media Strategy
Category: Personalized Service

What you'll learn

  • Crear estrategias globales de marketing deportivo basadas en datos y tecnología.

  • Aplicar IA, realidad aumentada y datos de fans para diseñar experiencias personalizadas.

  • Desarrollar valor de marca, fidelización y monetización con innovación.

Skills you'll gain

Category: Augmented and Virtual Reality (AR/VR)
Category: Marketing
Category: Digital Marketing
Category: Influencing
Category: Cross Platform Development
Category: E-Commerce
Category: Global Marketing
Category: Customer Engagement
Category: Storytelling
Category: Brand Management
Category: Contract Management
Category: Virtual Teams
Category: Marketing Strategy and Techniques
Category: Blockchain
Category: Corporate Strategy
Category: Event Planning
Category: Game Theory
Category: Sustainability Reporting
Category: Customer experience improvement
Category: Strategic Communication

What you'll learn

  • Expandirse a mercados globales y adaptarse a diferencias culturales.

  • Diseñar modelos centrados en el fan con contenido y membresías personalizadas.

  • Crear ingresos modernos con productos digitales e innovación en pricing.

Skills you'll gain

Category: Business Management
Category: Customer experience improvement
Category: Brand Management
Category: Marketing Strategy and Techniques
Category: Customer Engagement
Category: Content Strategy
Category: Metadata Management
Category: Global Marketing
Category: Augmented and Virtual Reality (AR/VR)
Category: Revenue Management
Category: Business Modeling
Category: Innovation
Category: Cultural Sensitivity
Category: Digital Transformation
Category: Personalized Service
Category: Price Negotiation
Category: Customer Relationship Management
Category: User Experience Design
Category: Data-Driven Decision-Making
Category: Artificial Intelligence

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Marisa Sáenz
Real Madrid Graduate School Universidad Europea
24 Courses537 learners

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