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Vyombo vya Habari Dijitali kwa Matokeo ya Afya

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Vyombo vya Habari Dijitali kwa Matokeo ya Afya

Instructor: Saad Omer

Included with

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5 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Tools you'll learn

Facebook

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments¹

AI Graded see disclaimer

Taught in Swahili

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There are 5 modules in this course

The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators.

Maarifa ya kitabia ndio msingi ambao mkakati wa kampeni ya siku zijazo unategemea. Participants will be encouraged to use this module to generate campaign ideas they can use to follow along with for the rest of the course.

What's included

8 videos4 readings1 assignment1 peer review1 discussion prompt

8 videos Total 71 minutes

Utangulizi 18 minutes
Kozi Hii Ni Nini na Siyo Nini 4 minutes
Maarifa ya Tabia Kama Msingi 9 minutes
Kuelewa Muundo wa Viwezeshaji vya Tabia 14 minutes
Kufafanua Maarifa ya Tabia katika Muktadha 10 minutes
Kujifunza kutokana na Maarifa: Mfano wa UNICEF Indonesia 6 minutes
Kielelezo: Kukabiliana na Ebola nchini Liberia 8 minutes
Muhtasari wa Moduli 2 minutes

4 readings Total 65 minutes

Kusoma Kozi hii na Matarajio 5 minutes
Slaidi za Moduli 10 minutes
Muundo wa Viwezeshaji vya Tabia wa UNICEF 40 minutes
Kiolezo cha Kazi 10 minutes

1 assignment Total 30 minutes

Utafiti wa Kabla ya Kozi 30 minutes

1 peer review Total 60 minutes

Fafanua Tatizo Kuu la Afya la Kushughulikia 60 minutes

1 discussion prompt Total 10 minutes

Maarifa ya Tabia 10 minutes

Uelewa wa mambo muhimu ya kuzingatia katika mkakati wako wa mawasiliano ya afya kwa hadhira inayolengwa iliyobainishwa.

What's included

13 videos5 readings1 assignment1 peer review1 discussion prompt

13 videos Total 99 minutes

Utangulizi wa Moduli 2 minutes
Kupanga Mkakati wa Kampeni Yako 3 minutes
Kufafanua Hadhira Unayolenga 13 minutes
Mambo ya Kuzingatia Kuhusu Hadhira 2 minutes
Mambo ya Kuzingatia Kuhusu Nyenzo 6 minutes
Utangulizi: Ad Council 7 minutes
Kujadili Muhtasari 10 minutes
Kulinganisha Malengo na Shabaha 8 minutes
Kutengeneza Muhtasari wa Mikakati Iliyounganishwa 8 minutes
I Nne (The 4 I's) 12 minutes
Kielelezo: Uchunguzi wa Saratani ya Mapafu 18 minutes
Kielelezo (inaendelea): Matokeo ya Kampeni 10 minutes
Muhtasari wa Moduli 2 minutes

5 readings Total 50 minutes

Slaidi za Moduli 10 minutes
Shughuli ya Ramani ya Uelewa 10 minutes
Shughuli ya Kubaini Hulka Bayana (Si lazima) 10 minutes
Muhtasari wa Kampeni - Mfano Halisi 10 minutes
Kiolezo cha Muhtasari wa Mkakati 10 minutes

1 assignment Total 10 minutes

Shabaha za SMART 10 minutes

1 peer review Total 60 minutes

Muhtasari wa Mkakati wa Kampeni 60 minutes

1 discussion prompt Total 10 minutes

Sehemu ya Kupata Hadhira Yako 10 minutes

Ufichuaji wa maudhui yanayofanya vizuri kulingana na viwango vya sekta - vipengee visilivyolipiwa na vilivyoratibiwa - yanayohusiana na mbinu bora za kubuni maudhui ya picha na video ya kampeni ya afya mtandaoni.

What's included

13 videos9 readings1 peer review

13 videos Total 81 minutes

Utangulizi wa Moduli 2 minutes
Kubuni Ujumbe Bora wa Afya 3 minutes
Msingi wa Tabia Changamano za Afya 4 minutes
Ujumbe Kulingana na Maadili 11 minutes
Motisha ya Ulinzi 9 minutes
Kupambana na Habari Potofu na Hekaya 8 minutes
Vidokezo na Vikumbusho 4 minutes
Wajumbe wenye Ufanisi 2 minutes
Kielelezo: Mbinu Bora za Kubuni Ujumbe 6 minutes
Sitiari na Hadithi 4 minutes
Mbinu Bora za Kubuni Maudhui ya Picha na Video ya Ujumbe 5 minutes
Kielelezo: Mbinu Bora za Kubuni Maudhui ya Picha na Video 22 minutes
Muhtasari wa Moduli 2 minutes

9 readings Total 90 minutes

Slaidi za Moduli 10 minutes
Mwongozo wa Ujumbe kuhusu Chanjo 10 minutes
Maudhui ya Picha na Video ya Chanjo: Wiki ya Chanjo Duniani 2021 10 minutes
Mbinu Bora: Reels, TikTok na YouTube 10 minutes
Mbinu Bora: Facebook 10 minutes
Orodha Hakikishi ya Maudhui ya Picha na Video 10 minutes
Kitovu cha Meta cha Maudhui ya Picha na Video: Onyesho la Ad Builder 10 minutes
Onyesho la Canva 10 minutes
Mwongozo wa Vipengee 10 minutes

1 peer review Total 60 minutes

Unda Vipengee vya Kampeni 60 minutes

Jifunze jinsi ya kuunda mkakati wako wa mawasiliano ya kidijitali kwa matokeo bora ndani ya bajeti na upate ujasiri wa kuanzisha mkakati wa kampeni yako!

What's included

10 videos6 readings1 assignment1 peer review1 discussion prompt

10 videos Total 59 minutes

Utangulizi 3 minutes
Mambo Muhimu ya Kuzingatia kuhusu Vyombo vya Habari vya Kidijitali 10 minutes
Mbinu za Vitendo: Utekelezaji wa Mkakati Wako 12 minutes
Vipimo Vinapaswa Kuwa Mahususi 3 minutes
Kielelezo: Ushawishi wa Meme ya Afya ya Umma 12 minutes
Mambo Yote Kuhusu Meta 4 minutes
Thamani ya Kufanya Majaribio ya Kabla ya Utekelezaji 5 minutes
Majaribio ya A/B 2 minutes
Kielelezo: Kusitasita Kupokea Chanjo ya COVID-19 6 minutes
Muhtasari wa Moduli 1 minute

6 readings Total 60 minutes

Slaidi za Moduli 10 minutes
Mbinu Bora kwa Instagram, LinkedIn, Twitter 10 minutes
Mbinu Bora za Youtube, Reels, TikTok 10 minutes
Mwongozo wa Kuanza Kutumia Kidhibiti cha Matangazo 10 minutes
Mwongozo wa Maudhui Bora ya Picha na Video 10 minutes
Kufafanua Kiolezo Chako cha Vipimo 10 minutes

1 assignment Total 30 minutes

Maswali ya Mfumo Bora wa Mazoezi 30 minutes

1 peer review Total 60 minutes

Ukaguzi wa Vipimo 60 minutes

1 discussion prompt Total 10 minutes

Tafakari ya Utekelezaji wa Kampeni 10 minutes

Kuweka malengo yanayoonekana na viashirio muhimu vya utendakazi kwa kampeni halisi za Mawasiliano ya Mabadiliko ya Kijamii na Tabia (SBCC).

What's included

11 videos4 readings2 assignments

11 videos Total 65 minutes

Utangulizi wa Moduli 1 minute
Kubainisha Malengo, Shabaha na KPI Zinazoonekana 5 minutes
Ukaguzi wa Vipimo 4 minutes
Utafiti wa Kukuza Chapa 7 minutes
Kielelezo: Kupata tena Uangalifu wa Kupambana na COVID-19 13 minutes
KAP na Tathmini Shirikishi 5 minutes
Ukaguzi wa Muundo wa Utafiti 8 minutes
Kielelezo: Kukuza Usawa katika Mahitaji ya Chanjo ya COVID-19 16 minutes
Muhtasari wa Moduli 3 minutes
Hitimisho la Kozi 1 minute
Waliochangia na Shukrani 3 minutes

4 readings Total 40 minutes

Slaidi za Moduli 10 minutes
Nyenzo za Utafiti wa Chapa za Facebook 10 minutes
Zana za Utafiti 10 minutes
Viwezeshaji vya Tabia na Kijamii vya Chanjo 10 minutes

2 assignments Total 40 minutes

Utafiti wa Baada ya Kozi 10 minutes
Utafiti wa KAP dhidi ya Kikundi Mahususi 30 minutes

Instructor

Saad Omer

Yale University

10 Courses 14,769 learners

Offered by

Yale University

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Digital Media for Health Outcomes, English
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Frequently asked questions

Yes! The course is available in Arabic, French and Spanish.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.