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Learner Reviews & Feedback for Digital Strategy and Business Opportunity by Digital Marketing Institute

4.6
stars
302 ratings

About the Course

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital strategies can help businesses grow and thrive in this dynamic environment, this course will help you do so. You will learn the core principles of digital marketing before diving deeper into the basics of digital strategy, audience and competitive research, and how to connect with the customer. After completing this course, you will be able to: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Use digital research and social listening to gain insights into your audience, competitors, and industry • Recognize the core components of an effective digital marketing strategy • Recognize how marketers use the Buyer’s Journey model to influence purchase decisions over digital platforms using digital content and tools • Use the principles of content marketing to create effective content that engages an audience This course also explains how to choose the right content for your customers – and how to develop a creative strategy to deliver on key business goals. This is the first course in the Digital Marketing Institute’s Digital Strategy specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level....

Top reviews

CS

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This teaches me exactly what I've wanted to learn about. This marketing appeals to me on a primal level.

RK

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around 90% of the content is just Slides, practical videos would have been much better.

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51 - 72 of 72 Reviews for Digital Strategy and Business Opportunity

By Nazanin N

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Sep 4, 2021

everything was perfect about this course, the instructions were clear and the tutors could convey the messages very well. In my opinion the only thing this course lacks is real struggles and solutions of digital marketing field. detailed examples of experts.

By Evan W

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Jul 10, 2022

I really like the course, It provides basic information on digital marketing and lays the groundwork to learn more within the field. I gave 4 stars instead of 5 as I do not like that other students affect your grade by reviewing the final graded assignment.

By The R

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May 16, 2022

Easy to follow through, have lots of information for reference.

Want more specifice practical example in the real world.

By Mahmud Y

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Apr 22, 2024

Good for basic knowledge of digital strategy and business opportunities in different channels.

By Rajesh K

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Sep 13, 2022

around 90% of the content is just Slides, practical videos would have been much better.

By Muhammad I

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May 28, 2022

sangat bagus, hanya sedikit bingung pada bagian tugas akhir tidak dapat dituntaskan

By Maria G

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Jun 12, 2023

Nice course to get an initial overview of marketing strategies

By Mounika Y

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Jul 24, 2023

It was great overall learning for a beginner like me!

By Sidahmed B

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Sep 9, 2022

Very interestinf specialisation :)

By Marija M B

•

Feb 10, 2022

Rich and simple. On point!

By Areen

•

Aug 27, 2024

the beast

By Mohamad A

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Jul 23, 2022

very good

By BHAWANI S

•

Jan 26, 2022

great

By Zaid K

•

Oct 10, 2023

Many topics were redundant such as Inbound marketing and other technical topics and its definition were timely repeated by all the trainers. The content piece could have been more interested . That said, I really loved the additional resources and learning materials. It was very informative and noteworthy!

By Jeremy

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Aug 6, 2024

Looks like a quite old course, sounds is not so good sometimes, image as well. And course overall is very general. The way it is presented and taught is quite boring I found.

By Ariana L

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Sep 10, 2023

A lot of solid information, but 3 weeks is too short of time for it. The quizzes could be more extensive and really test each topic that was gone over.

By Roland K

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Jan 8, 2022

the peer assessments aren't really that useful. Most of the reviews to do were blank documents.

By Chidochemoyo R

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Aug 7, 2023

It was a eye opener course for me

By Ruchika B

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Jan 5, 2023

Peer reviews are not instant, if required number of reviews are not done by learner on time then you do not get 100% completion of course.

By Asad A

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Dec 15, 2022

Total theory and theory, no practical work, just theory and all the information is available for free on Google and YouTube.

By Bruno M N

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Sep 23, 2021

Not interactive so far... Just a voice reading from a book.

By Carlos G M

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Jul 1, 2022

Bad