En la era de la comunicaciĆ³n, no siempre los servicios saben escuchar las necesidades profundas del cliente, ni tampoco es habitual que se innoven poniendo al cliente en el centro del proceso.
DiseƱo de Experiencia en Servicios
Gain insight into a topic and learn the fundamentals.
4.8
(710 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 9 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Entender cuĆ”les son los elementos constitutivos de una experiencia en servicio y la relaciĆ³n que media entre ellas.
Juzgar la sustentabilidad de ideas de innovaciĆ³n en el momento de aplicarlas a servicios.Ā
Conocer ejemplos y casos de aplicaciĆ³n, exitosos y de fracasos, y sus potenciales causas.
Relacionar las ideas de experiencias con su potencial econĆ³mico y de operaciĆ³n en una empresa de servicios. Ā
Skills you'll gain
Details to know
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Assessments
4 assignments
Taught in Spanish
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There are 4 modules in this course
En este mĆ³dulo abordaremos los siguientes contenidos: Primero tomaremos como punto de partida los objetivos de este curso para luego hacer foco en la Naturaleza y particularidades de los Servicios y la tendencia en negocios llamada āServitizaciĆ³nā. AdemĆ”s, veremos la definiciĆ³n de Experiencia; asĆ como tambiĆ©n conoceremos algunas empresas de servicios y en quĆ© consiste la economĆa de la experiencia.
What's included
5 videos4 readings1 assignment
En este mĆ³dulo abordaremos los siguientes contenidos: Primero trabajaremos con los conceptos de DiseƱo y gestiĆ³n de experiencias; asĆ como las expectativas y percepciones. AdemĆ”s, veremos la radiografĆa de una experiencia y conoceremos el contexto fĆsico necesario para modificar una experiencia.
What's included
4 videos1 reading1 assignment
En este mĆ³dulo abordaremos los siguientes contenidos: Primero trabajaremos en funciĆ³n del desafĆo de incluir el contexto relacional, cĆ³mo influir en este contexto y el funcionamiento del mismo en el mundo de la empresa. AdemĆ”s, veremos el diseƱo y gestiĆ³n de elementos sociales y su vĆnculo con el contexto relacional; asĆ como tambiĆ©n la definiciĆ³n de cogniciĆ³n y cĆ³mo modificarla en funciĆ³n del servicio.
What's included
6 videos1 reading1 assignment
En este mĆ³dulo abordaremos los siguientes contenidos: Primero continuaremos trabajando en cĆ³mo modificar la cogniciĆ³n en funciĆ³n del servicio y el proceso de transformaciĆ³n. AdemĆ”s, veremos la āprĆ”cticaā aplicada a servicios, temĆ”tica en sintonĆa y para finalizar revisaremos un resumen integrador de todo el contenido trabajado.
What's included
4 videos3 readings1 assignment1 peer review
Instructor
Instructor ratings
4.8 (216 ratings)
Offered by
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Learner reviews
4.8
710 reviews
- 5 stars
85.21%
- 4 stars
12.11%
- 3 stars
1.83%
- 2 stars
0.56%
- 1 star
0.28%
Showing 3 of 710
SG
4
Reviewed on Apr 1, 2022
Excelente curso, da una visiĆ³n mĆ”s amplia de la forma mĆ”s Ć³ptima para diseƱar un servicio para el cliente, nos muestra factores que se deben considerar y amplĆa la forma de visualizar al cliente
DR
5
Reviewed on Aug 27, 2022
Comprensible, utili, lleno de novedades en el area de la originalida y muy enfocado a entrenar a alguien que busca aprender a diseƱar servicios unicos destacando del resto
JR
5
Reviewed on Jun 15, 2020
Me gusto mucho, tenia mucha expectativa desde el inicio; pero poco a poco fue cambiando mi punto de vista, e ir tomando uno enfocado al cliente final.Felicitaciones! me gusto mucho...
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