Learner Reviews & Feedback for Drug Commercialization by University of California San Diego
4.7
stars
1,244 ratings
About the Course
The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization.
This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success.
In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environment using a much larger group of patients. This enables new treatment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected .
Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall development. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses.
This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....
Top reviews
HA
Invalid date
This course provided me to look to the pharmaceutical industry with a broader perspective. Thank you to the course organization and all the speakers.
RS
Invalid date
Very helpful course if you`re planning to make a career in pharma. Gave a lot of insights on topics like drug commercialisation, regulatory, partnership, etc.
Filter by:
226 - 234 of 234 Reviews for Drug Commercialization
By vincent l
•
Feb 19, 2018
It was alright, couldve given more examples and cases
By yousef e
•
Sep 29, 2019
i think part one in week 4 is too bad
By Deleted A
•
Jun 2, 2019
Audio ruim
By mark y
•
May 27, 2024
goodsir
By 普信男版Gary
•
Apr 17, 2024
So so
By Nisha k
•
Nov 3, 2022
good
By Hilal T
•
Sep 10, 2024
ok
By Manuel M
•
Sep 14, 2022
Outdated series of classes that offer no real learning opportunities.
By Se a
•
Jan 1, 2023
The course needs to be updated with much newer lectures.
The sound quality in a lot of the lectures was quite bad.
