By completing this course, you will master the skills needed to execute effective social media planning, analyze data to gauge its impact, and evaluate and revise your strategies for optimal performance. This course will guide you through implementing a comprehensive social media plan and evaluating its success using various tools to gather consumer data. You will learn to develop targeted, effective social media strategies that align with your business goals.
Execution and Evaluation
Execution and Evaluation
This course is part of Social Media as a Marketing Tool in Business Communication Specialization
Instructor: Erin Willis
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Learn to execute effective social media planning.
Analyze social media data to better understand impact.
Evaluate the social media strategy and revise.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
April 2025
Assessments
1 assignment
Taught in English
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This course is part of the Social Media as a Marketing Tool in Business Communication Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
You will understand how to implement the social media plan created and how to evaluate its performance. Understanding the different tools available will allow you to gather data on consumers and develop more targeted, more effective social media plans. You will understand how to evaluate the social media strategy and revise content to optimize performance.
What's included
13 videos8 readings1 peer review
You will develop and refine a social media plan for your business. From research and consumer insight, you will understand how to create buzz on social media and practice marketing communications using paid, earned, shared, and owned media. You will gain feedback on your social media plan and have the opportunity to revise before implementing. Finally, you will understand how your social media plan fits with the company's great vision and business goals.
What's included
16 videos6 readings1 assignment1 peer review
Instructor
Offered by
Recommended if you're interested in Business Strategy
University of Colorado Boulder
University of Colorado Boulder
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