This Specialization focuses on using social media as a marketing tool in business communication and development. Learners will be oriented to the social media environment and encouraged to consider the role of these platforms in society and in business strategy. We discuss the elements of persuasion and consider the different stakeholders of a business and their needs or desires. Understanding how to craft messages for specific audiences and how to use social media channels to activate these audiences will further success online. Learners will also understand research and planning in social media, and will identify engagement strategies to connect with key stakeholders. Different social media planning tools are considered, like the content calendar and social media listening. Learners will understand how to execute and evaluate a social media plan for business. Learners will end the Specialization with a social media plan for a business.
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Social Media as a Marketing Tool in Business Communication Specialization
Advance Your Skills in Social Media Strategy. Master strategic social media planning, audience engagement, and brand communication to drive business success.
Instructor: Erin Willis
Included with 
Recommended experience
Recommended experience
What you'll learn
Examine the impact of social media on society and business communications.
Apply strategic thinking to social media planning and implementation.
Evaluate the impact of social media on business communication goals.
Create a social media plan for implementation.
Overview
Skills you'll gain
- Paid media
- Customer Insights
- Content Creation
- Content Strategy
- Target Audience
- Content Performance Analysis
- Social Media Campaigns
- Strategic Communication
- Brand Management
- Digital Media Strategy
- Social Media Content
- Marketing Planning
- Social Media
- Shared Media
- Social Media Strategy
- Brand Strategy
- Media Planning
- Media Strategy
- Marketing Communications
- Social Media Marketing
What’s included
Add to your LinkedIn profile
April 2025
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Colorado Boulder
Specialization - 3 course series
What you'll learn
Explain the significance of social media within society.
Analyze social media and persuasive communication in a business context.
Identify the need for different social media channels, considering audience segmentation and message strategy.
Skills you'll gain
What you'll learn
Apply strategic thinking to creating a social media strategy.
Analyze the impact of strategic messaging on stakeholders.
Evaluate engagement to determine next steps.
Plan for social media effectively.
Skills you'll gain
What you'll learn
Learn to execute effective social media planning.
Analyze social media data to better understand impact.
Evaluate the social media strategy and revise.
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
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Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
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Financial aid available,