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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,183 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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2901 - 2925 of 6,054 Reviews for Foundations of Digital Marketing and E-commerce

By Cao A T

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Oct 2, 2022

Things went very well. Thank you teachers.

By sire a

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Aug 27, 2022

well presented and very easy to understand.

By Ieva U

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Jul 14, 2022

Great basics on e-commerce and e-marketing.

By Kerry C

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Jun 24, 2022

excellent introduction to online marketing

By Azan A

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May 23, 2022

All basics of digital marketing are covered

By Samantha C

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May 21, 2022

Very easy to follow with great information

By Ixchel C

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Feb 21, 2025

Increible curso, de mucha ayuda. Agradezco

By FELIPE A H M

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Jan 8, 2025

Excelente contenido y de manera organizado

By Adrian D

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Dec 17, 2024

The information was easily comprehensible.

By Carlos A P J

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Dec 6, 2024

Best course for learning digital marketing

By Gunjeet J

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Nov 25, 2024

Quiet helpful in brushing up the knowledge

By Deborah O

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Aug 7, 2024

This is very interesting course, I love it

By Brynn J

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Aug 6, 2024

Well done! I was intrigued the whole time!

By Vinoth K

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Aug 2, 2024

very useful for learning from the scratch.

By Muhammad K A

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May 12, 2024

this is an easy way to improve your skills

By Norman B

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May 8, 2024

Super aufbereitet und sehr gut zum Lernen!

By Francis R

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Apr 29, 2024

One of the best course I have done so far.

By Aswin K

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Apr 3, 2024

it was a great journey and i learned a lot

By Anamika J

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Feb 22, 2024

very helpful, clear and easy to understand

By Dennis J S B

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Jan 15, 2024

professionally structured and administered

By Vishal K

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Nov 10, 2023

A good ice breaker for a marketing newbie.

By Joy V

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Nov 3, 2023

Thorough and nice mix of quizzes and tests

By Itumeleng M

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Sep 29, 2023

best online course ever to participate in.

By Fari S

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Sep 22, 2023

The Best online learning site in the world

By Shannon L

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Jul 21, 2023

Informative, engaging, and well-presented!