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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,183 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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3551 - 3575 of 6,056 Reviews for Foundations of Digital Marketing and E-commerce

By HuNaiN A

•

Dec 21, 2023

Having a great experience!

By Vijendra m

•

Oct 30, 2023

best thing for your growth

By Abdul L

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Oct 22, 2023

ultimate learning solution

By Sujan

•

Oct 5, 2023

Great learning opportunity

By Hicham E

•

Sep 29, 2023

A really beneficial course

By Scott M

•

Aug 28, 2023

information

presented

good

By Ana T

•

Aug 22, 2023

Very interesting learning!

By Luis V

•

Aug 18, 2023

Great foundational course!

By Katy E

•

Aug 12, 2023

Muy until

y bien explicado

By brian “ b

•

Jul 27, 2023

love it very knowledgeable

By Amna J

•

Jun 19, 2023

Great learning experience!

By Julius C

•

May 16, 2023

the best program ever woow

By ahmad a

•

Jan 9, 2023

I loved it . It is great .

By Sagnik B

•

Nov 3, 2022

Great learning experience!

By VISHNUVARTHAN V

•

Oct 23, 2022

excellent teaching method

By Moustafa A

•

Jun 26, 2022

nice course for begganers

By Mohammed A

•

Feb 15, 2025

Best course for begineers

By Aarav

•

Feb 14, 2025

Good Course for Beginners

By Md S A

•

Jan 29, 2025

its a very benifit course

By Rahi R

•

Jan 28, 2025

best course for marketing

By waiphone t

•

Jan 23, 2025

cannot verify my passport

By Tam T

•

Jan 20, 2025

It's interesting to learn

By João P S

•

Jan 19, 2025

Top! Experiência incrível

By Dié N

•

Dec 3, 2024

le cours est intéressant.

By DARWIN D B C

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Nov 29, 2024

excelente, aprendí mucho!