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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SC

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The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

AM

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It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

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Jun 21, 2023

Amazing

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Jun 18, 2023

AWESOME

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Mar 24, 2023

Super !

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Jan 24, 2023

Diverse

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Dec 17, 2022

amazing

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Dec 7, 2022

amazing

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Nov 29, 2022

Perfect

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Nov 11, 2022

usefull

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Oct 14, 2022

thanks

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Sep 25, 2022

Awsome

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Aug 29, 2022

Lovw it

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Aug 7, 2022

genial

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Jul 28, 2022

perfect

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Jul 18, 2022

usefull

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Jul 9, 2022

Amazing

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Jun 23, 2022

awesome

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Aug 31, 2024

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Aug 17, 2024

Great!

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Jul 27, 2024

superb

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Jul 24, 2024

Great!

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Jul 23, 2024

Great!