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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,086 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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Apr 3, 2024

Great!

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Jan 24, 2024

Useful

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Dec 8, 2023

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Nov 9, 2023

useful

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Oct 22, 2023

genial

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Sep 25, 2023

V.Good

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Aug 14, 2023

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Jul 30, 2023

Superb

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Mar 27, 2023

brutal

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Mar 6, 2023

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Jan 19, 2023

superb

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Jan 5, 2023

......

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Dec 27, 2022

superb

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Nov 27, 2022

Thanks

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Sep 28, 2022

great

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Sep 20, 2022

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Aug 10, 2022

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Jun 19, 2022

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Feb 20, 2025

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Feb 12, 2025

super

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Jan 27, 2025

great