Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,942 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

Filter by:

1501 - 1525 of 6,714 Reviews for Foundations of Digital Marketing and E-commerce

By jeanmagot

•

Jun 22, 2022

Good basic introduction to general frame work and ideas in digital marketing. Now ready to dig deeper.

By Lynette B

•

Jun 21, 2022

Provided a solid review of the basics of digital marketing. The videos are easy to watch and engaging.

By Luz M

•

Aug 7, 2025

Great course!! Very easy to understand and perfect for beginners in digital marketing.I learned a lot

By Arulz54 M k

•

Jun 16, 2025

Best material, teachers, and explanations , this is really helpful and add much knowledge in my brain

By ihsan u

•

Jan 7, 2025

its to teach you enough to understand digital marketing and e-commerce and roles and responsibilities

By Daniel A

•

Dec 6, 2024

I do not currently have a valid government ID. I am an asylum seeker from Eritrea, living in Austria.

By julio e t a

•

Nov 18, 2024

Excelente curso, me gustó mucho, pude aprender las bases del Marketing Digital. muy buenos profesores

By Patricia E

•

Nov 16, 2024

Súper bueno, me ha ayudado a comprender qué es y de qué manera trabaja el marketing digital. Gracias!

By Zeeshan A

•

Mar 20, 2024

This Course Give Me a Lot Knowledge if you are fresher and want to get basic knowledge perfect course

By Jerry O

•

Jun 12, 2023

Amazing course even with my over 10 years of digital marketing experience, I have really learnt a lot

By Devan C

•

Apr 7, 2023

I is a great course even if you have basic understanding of digital marketing and e-commerce already.

By Ali J (

•

Dec 25, 2022

I enjoyed to take this course and learned practical knowledge about digital marketing and e-commerce.

By Michael L

•

Sep 3, 2022

Well designed. Good interactions with quizes along the way and forums for discussions. Good training.

By Neha A

•

Jul 15, 2025

Very neatly explained. Great assignments, but I wish they had more of written assignments than mcqs.

By Elsa R M P

•

Feb 1, 2025

Very interesting course, lot if basic information that is delivered in a nice simple way. Thank you.

By Carlos A O A

•

Mar 4, 2024

Me encantá la forma tan clara y profesional de explicar las cosas del curso. Totalmente recomendado.

By Kolt C

•

Jan 13, 2024

Great course to help guide you and help you decide what area of Digital Marketing you want to target

By M P

•

Jan 10, 2024

This course is so great. Easy to understand, easy to take action to your job. I highly recommend it!

By Partyplannerkhi

•

Aug 1, 2023

I am very happy to achieve this. and thankful to google and coursera for given valuable opportunity.

By Zeeshan A

•

Jul 24, 2023

Hello, I'm Zeeshan from Pakistan. I thankful to coursera for giving authentic and great information.

By Jaya A

•

Jul 17, 2023

I have learned so much about Digital Marketing and how Google's SEO works and targets the customers.

By FÁBIO S

•

Jul 5, 2023

Excelente curso e obrigado pelos ensinamentos e oportunidade de estudar em uma instituição renomada.

By Zulea M

•

Jul 3, 2023

easy to understand ,enjoyed every step and I'm glad to have acquired new skills in digital marketing

By Saifullah I

•

Jun 22, 2023

It was a great experience and I have gain a lot of knowledge about e-commerce and digital marketing.

By Alvaro S

•

Jun 14, 2023

Very well structured course, updated and of great importance for current trends in the labor market.