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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,813 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

NA

Dec 21, 2023

It's a wonderful course. The instructor explain every things in a detail manner . I feel so comfortable. I hope this knowledge and this certificate will surely help me on my career. Thank you GOOGLE.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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1501 - 1525 of 7,164 Reviews for Foundations of Digital Marketing and E-commerce

By Shivam C

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Dec 1, 2023

Its awesome course offered by google which helps me in gaining so much knowledge about digital marketing.

By abdul m

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Nov 21, 2022

Good Foundational course about digital marketing and teaching method is very good with reading materials.

By Adeel N

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Nov 21, 2022

Very well structured and well presented. Absolutely loved every bit of it - from videos to documentation.

By Shan H

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Nov 1, 2022

Thanks, Google / Coursera for this certificate. The mentor very well explained everything in this course.

By ِAshwaq A

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Oct 29, 2022

The course in general is wonderful and very useful, thank you all for the great effort

Thank you coursera

By Katya K

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Oct 23, 2022

I enjoyed this course and the way it introduces newcomers with significant notions in digital marketing.

By Linh T

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Aug 31, 2022

Useful for people starting to study about Digital Maảketing and Ecommerce or reviewing basic knowlegde.

By Mohamed F H

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Aug 31, 2022

Great course that will put you in the right direction if you want to start your Digital Marketing career

By rizfna n

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Aug 7, 2022

This course is very helpful for me. The teachers was so interactive so I enjoy while watching the videos.

By Kiran n

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Feb 4, 2025

Coursera was good and variety of courses and certificate options,flexible learning & instructor quality.

By Heather O

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Dec 29, 2024

Vary Easy to use and understand. I like the speed up options! I finished this course in about 3 weeks.

By sharief z

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Sep 2, 2024

Wonderful. I felt it more theory type. Expecting more practical scenarios. Thankyou for the opportunity.

By Gabriella d

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Mar 13, 2024

I am grateful to Coursera and Google for this opportunity and in particular the teachers, all excellent!

By Ibad A

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Jan 25, 2024

Highly informative course for individuals who are just starting out in Digital Marketing and E-commerce.

By Joshua K

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Jan 3, 2024

Extremely Informative and helpful. This course gave me the confidence to truly start and then keep going

By Saad A

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Oct 19, 2023

This is an ideal course for those who are new to digital marketing and have no prior knowledge about it.

By LE L (

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Oct 2, 2023

easy to understand. I love how lectures are easy to review plus coaches are very detailed in explaining.

By Gavin M

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Aug 7, 2023

Excellent course providing the foundations in Digital Marketing - and a great introduction to the field.

By Angela M

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Jun 3, 2023

Genuinely enjoy the instructors. Readings are also interesting and broken down in a very digestible way.

By Sadia M

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Jan 30, 2023

This course has helped me to learn about digital marketing. hope to work in this field and prove myself.

By Cordi F

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Jan 29, 2023

Everything was new to me and i now have a much better understanding of digital marketing and e-commerce.

By Yosie R

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Jan 15, 2023

Saya menikmati mengikuti kursus ini karena bahasa yang digunakan sederhana sehingga saya mudah mengerti.

By Asadullah Z

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Nov 20, 2022

A great course to get you started on the basics of digital marketing. The instructor was really amazing!

By Chandra G

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Jun 19, 2022

The course was very informative and I was able to learn new information that I can apply to my business.