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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,501 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

PG

Sep 10, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 16, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

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226 - 250 of 700 Reviews for From Likes to Leads: Interact with Customers Online

By Armando V

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Jun 19, 2024

Great course. I found everything I need to know about leads.

By zahid n

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Jan 10, 2023

Awesome Experience to learn with Google through Coursera....

By Birgilio R C

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Nov 21, 2023

Excellent tools and support for social marketing strategies

By Kamaluddeen B

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Mar 28, 2023

I really enjoyed the course and the instructor too was good

By Matias M

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Nov 22, 2022

Very interesting and insightful course! I enjoyed it a lot.

By Jimmy H

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Sep 14, 2022

Great information provided in an easy to learn way. Thanks

By Walid I

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Nov 28, 2024

I like every single information in this Course , Thank you

By Suryani &

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Oct 3, 2024

sangat menarik dan tambah bersemangat dalam mempelajarinya

By Sonia K

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Aug 18, 2023

I learned a lot of new useful concepts from this course!!!

By Aiyan Q

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May 5, 2023

this was a very besic to advance course. i really liked it

By Justine P

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Nov 21, 2022

It was a very useful well laid out course on social media!

By Abhisek C

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Mar 5, 2025

Learned a lot...best instructor and best course....thanks

By Katryl I

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Apr 15, 2023

Very helpful course and fun interactive lectures overall.

By Keitiretse M K

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Oct 17, 2022

I enjoyed this course. It was very challenging but nice.

By jacquelyn b

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Oct 16, 2022

I am really loving how to promote and create advertising

By Kyaw S L

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Oct 2, 2022

it is a good learning platform. Thanks for this course..

By Bisael O

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Jan 26, 2023

Great insights in how to define a social media campaign!

By Larreth J

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Oct 10, 2022

Very useful information and great investment of my time

By Dayana V R

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Sep 20, 2024

Very good material, as a marketer, I've learned a lot.

By shweta p

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Jan 25, 2024

Very good course content, quiz and practice exercises.

By Rita C

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Feb 16, 2023

Very thorough and enjoyable. The host did a great job.

By mahmoud s

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Oct 31, 2022

great

course I have

been

learning

more

about marketing

By James H C T

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Sep 2, 2024

I've learned a lot of this course. Thank you so much.

By Asia T

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Mar 6, 2025

perfect course to learn how to write content so well

By millie d

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Jul 28, 2024

Great course for overview of social media marketing.