Coursera Instructor Network
GenAI for Lead Scoring and Identification
Coursera Instructor Network

GenAI for Lead Scoring and Identification

Manas Dasgupta
Starweaver Instructor Team

Instructors: Manas Dasgupta

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply best practices and ethical considerations into your AI-based solutions and automations.

  • Build AI-powered tools for lead scoring, segmentation, and identification tasks using advanced GenAI platforms.

  • Apply prompt engineering techniques to effectively communicate with AI models in lead evaluation contexts.

  • Apply key concepts of GenAI and Large Language Models (LLMs) based tools for automating lead evaluation tasks.

Details to know

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Recently updated!

March 2025

Assessments

1 assignment

Taught in English
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There is 1 module in this course

In this course, you’ll discover how to streamline lead evaluation processes using advanced AI technologies. Through hands-on projects, you’ll learn to build custom AI solutions with platforms like OpenAI GPT and Google Gemini to automate lead scoring, segmentation, and identification. By mastering prompt engineering and applying best practices, you’ll enhance the accuracy and efficiency of lead management, driving smarter decision-making and improved sales conversions.

What's included

11 videos6 readings1 assignment1 peer review3 discussion prompts

Instructors

Manas Dasgupta
Coursera Instructor Network
5 Courses1,483 learners

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