Name: Generative and Agentic AI
Brand: Saïd Business School, University of Oxford
Availability: OnlineOnly
Rating: 4.8 (7 reviews)

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About the Course

Generative and agentic AI systems are pushing the boundaries of what artificial intelligence can create, automate, and initiate. This course explores the cutting-edge capabilities behind tools like ChatGPT and autonomous agents; unpacking not just how they work, but how they’re transforming workflows, communication, and decision-making across industries. You’ll dive into the mechanics of large language models (LLMs), the design of effective prompts, and the power of retrieval-augmented generation (RAG) to ground outputs in real data. As AI systems become more proactive and goal-directed, you’ll examine what agentic AI means for autonomy, alignment, and organisational control. Alongside technical insights, this course guides you in understanding the strategic and operational challenges of deploying these systems responsibly. With simulations, practical demonstrations, and expert-led content, you’ll gain the tools to evaluate generative and agentic AI systems with clarity and confidence. Whether you’re exploring content automation, AI agents for business tasks, or governance strategies, this course helps you navigate both the potential and the pitfalls of this fast-evolving field. This is the second course in the AI Foundations for Business Professionals specialisation. We recommend completing AI Essentials first to build a strong conceptual foundation before applying these advanced AI systems in your organisation....