Name: Identifying, Attracting, and Growing Your Digital Audience
Brand: University of California, Irvine
Availability: OnlineOnly
Rating: 4.7 (68 reviews)

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Learner Reviews & Feedback for Identifying, Attracting, and Growing Your Digital Audience by University of California, Irvine

4.7

stars

290 ratings

About the Course

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin
with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to
identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course
experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide
you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current ... ...

Top reviews

Jul 29, 2023

I am happy to have gone through this training, It was very insightful. Learning to create personas and select my target audience was exciting. Thank you Coursera.

Dec 26, 2022

Excellent content in this course that will prove invaluable to any digital marketer and an asset to anyone that's apart of the digital transformation revolution.

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1 - 25 of 68 Reviews for Identifying, Attracting, and Growing Your Digital Audience

By Maria A

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Feb 4, 2021

Gave a great introduction to Digital Marketing. Thoroughly enjoyed the course!

By Twannetta W

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Apr 28, 2021

I appreciated learning foundational aspects of social media marketing. Looking forward to learning more content and growing my expertise in this area of study.

By Androniki P

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Jan 30, 2021

Very good information and articles for someone that has very little idea about attracting people and advertising the product through social media

By Işıl E Ö

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Jan 30, 2021

I would like to see some vids from teachers

By Salvatore R

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Mar 15, 2021

Thank you, great course. It takes students to where they want to get to, thanks to the optional readings too. I found them very interesting and useful! Optional readings do make the difference in my knowledge and understanding of the topic.

By Eugene F

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Mar 19, 2021

This course has given me a deeper understanding of reaching your audience via the marketing platforms discussed.

By Alumno X E L A V

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Dec 22, 2021

It was an excellent introduction to themes about digital audience, very complete and clear information

By Wentzel C

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Apr 17, 2021

Wow. This is a wonderful course that places everything on e-marketing into perspective.

By Luke

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Feb 25, 2021

Good course. Covers the basics. Great for someone getting into online marketing.

By Richard C

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Jun 29, 2021

Concise and to the point. Great introduction to digital marketing!

By Mohammad M

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Jun 17, 2021

This course teach exactly as title imply. Strongly recommended

By Eirhnh G

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Mar 2, 2021

The course was very interesting and easy to follow.

Thank you!

By Sithara S P K

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Feb 16, 2021

Great course with great resources and easy to understand.

By Gabriela L U

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May 3, 2023

I´m new to the topic, I know some basic concepts of marketing. At the course a learned new concepts that I understood completely. The readings are concise and short, the discussions are well constructed and the videos complement the readings.

By Leslies B

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Jul 30, 2023

I am happy to have gone through this training, It was very insightful. Learning to create personas and select my target audience was exciting.

Thank you Coursera.

By Brandon M

•

Dec 27, 2022

Excellent content in this course that will prove invaluable to any digital marketer and an asset to anyone that's apart of the digital transformation revolution.