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Learner Reviews & Feedback for Integrated and Strategic Communication Campaigns by University of Colorado Boulder

4.7
stars
41 ratings

About the Course

Welcome to "Integrated and Strategic Communication Campaigns", the first course of the specialization, Strategic Communication Campaigns. Ever wanted to "get the word out" or create "buzz" for your organization? This course will leave you knowing how to deliver the right message to the right audience at the right time via the right channel. You will get started by understanding the best practices for communication campaigns and learning the basics around how to tell the story that represents your brand well. You will then be able to take that story to the right channels so that it gets told internally and externally from an organizational point of view. In the final week, you will take a closer look at communication campaigns from other brands to understand how paid, earned, shared, and owned media are used. By the end of this course, you will have encountered multiple examples and strategies for strategic communication campaigns that will have you feeling more confident about creating one on your own!...

Top reviews

PM

Jan 6, 2025

Carefully selected content and delivered in simple and compelling language. Thank you for the good work.

EO

Sep 23, 2025

It was absolute delight learning this course. I gained a whole lot of knowledge that would help me in my career.

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1 - 12 of 12 Reviews for Integrated and Strategic Communication Campaigns

By Peter M

Jan 6, 2025

Carefully selected content and delivered in simple and compelling language. Thank you for the good work.

By Ellen C

Sep 7, 2024

Quizzes don't align with what has just been learned, instead sometimes addressing questions in future modules.

By Ricardo F D R D B

Apr 14, 2024

Great Introductory course. Every lesson is 100% practical. It's well balance with theory and references to gain more In depth knowledge. In provides an holistic view of the discipline, the integrated aproches to prepare for implementing a well rounded strategic communication campaign. Highly recommended.

By Daphne B C

May 1, 2025

Enjoyable and interesting course to take! All the videos were engaging and informative, with real-life examples of campaigns, helping relate all the information given to examples seen in the media we actually consume as users.

By Lorena V

Jun 28, 2024

Very solid and structure course about how to build and develop campaigns, teaching the basics with very good cases and professional testimonials.

By Yemanebrhan G A

Jan 11, 2024

Thank very much for your kindness!

By Bisma A P

Oct 7, 2024

Great course and very helpful

By Brock V

Dec 18, 2023

A fantastic course.

By Kevin D

Jul 4, 2025

Great Refresher!!

By Enakome O

Sep 24, 2025

It was absolute delight learning this course. I gained a whole lot of knowledge that would help me in my career.

By Modd

Jul 14, 2025

It was a good intro to Comms for a novice like me. The answers to the quizzes are not great.

By Stephen M

Oct 14, 2025

Very superficial and repetitive--a serious of mostly vague platitudes that could be summed up on a single page or two. Teacher mispronounces basic words, and the content is not very coherently organized. Cites articles that are over a decade old. Quizzes are broken, asking questions (often imprecisely worded) about content from the wrong modules, then supplying "feedback" on "wrong" answers that don't pertain to the question or otherwise make any sense. I'm stunned that anyone could get a PhD in this. There's almost no actual content, though a couple of the case studies are interesting. It seems the actual practitioners know the subject far better than the teacher. Pretty much a waste of time and money I'm sorry to say.