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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,446 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

SA

Feb 27, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

UI

Jun 13, 2020

This was definitely a thorough and well-tailored course with engaging examples and industry commentary. As a introduction or refresher to marketing communications, I would highly recommend this.

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376 - 400 of 532 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Sandeep k

•

Aug 25, 2025

nice course

By Tania G M R

•

Sep 4, 2020

very useful

By Nithin V J

•

May 5, 2020

Good course

By Urvi K

•

Jan 4, 2019

Well taught

By Prajapati A S

•

Dec 5, 2024

i loved it

By Carlos F S

•

Aug 5, 2021

Excelente!

By BASHAYR M S A

•

Mar 17, 2021

beneficial

By Gabriel M

•

Jul 27, 2020

Excellent!

By Maheeb M F

•

Jun 17, 2020

Well Done!

By shaik s

•

Jun 4, 2020

enthusiasm

By Vishnu P R

•

May 24, 2020

INTRESTING

By Peter A

•

Feb 17, 2019

Awesome!!!

By Jose F O A

•

Nov 29, 2016

great part

By MANIKANDAN S

•

Nov 12, 2024

Thank you

By Fahim b M Z A

•

Jul 19, 2023

thank you

By Aman K

•

Feb 13, 2022

thank yoi

By Sara I G L L

•

Jan 2, 2022

Excelente

By Parth S 2

•

Nov 2, 2021

Excellent

By Nidhi S

•

Jul 18, 2021

fantastic

By ANGELA D P B B

•

Mar 22, 2021

EXCELENTE

By Bismark A A

•

Dec 29, 2020

EXCELLENT

By Renee Y

•

Nov 5, 2020

thank you

By Anis C

•

Sep 23, 2020

Excellent

By Jatin D

•

Aug 21, 2020

Excellent