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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

4.7
stars
1,025 ratings

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews

PT

Mar 30, 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.

JV

Oct 11, 2021

A very good introduction to International Marketing and cross industry. The professor has great professionalism and explains terms well. Overall good.

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151 - 175 of 236 Reviews for Intro to International Marketing

By Yevhen S

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Feb 7, 2019

Interesting course

By Adriana E

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Jun 28, 2016

FANTASTIC COURSE!!

By Nitesh N

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Jul 24, 2025

Nice for learning

By 20. L T T L K

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Jan 25, 2024

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By Zeilanni D G

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Nov 11, 2020

insightful course

By Abdul S A

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Dec 18, 2019

insightful course

By BERNADETTE Q

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Jul 25, 2021

Very informative

By Alexander B

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Aug 4, 2020

Excellent tutor.

By Prashant K G

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Jun 7, 2020

excellent course

By Deepshikha M

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May 2, 2020

Very nice course

By Kareem H T

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Sep 27, 2020

It was amazing

By Peeranuch S

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Apr 13, 2020

Great Lesson

By Sagar P

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Aug 7, 2017

very useful.

By E01200956-HARIHARAN.S B

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Sep 10, 2020

Very useful

By NUTTACHA A

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Jul 31, 2020

Very useful

By JOSEPH K R

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Jun 29, 2020

Good Course

By Gabriel A d L P

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Feb 19, 2017

good course

By Gabriel M

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Jul 3, 2020

Excellent!

By SATHEESH M

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Dec 10, 2024

Thank you

By ELMER M P

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Sep 28, 2021

thank you

By Dr V G

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Aug 30, 2020

noon nopi

By Abdullah a

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Aug 20, 2020

Thank you

By Cicy c

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Jul 8, 2020

excellent

By Abhishek P G

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Jun 4, 2020

satisfied

By Sejan R 2 C

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Apr 18, 2018

i love it