This module explores how AI transforms key roles and workflows in sales, from lead generation and qualification to customer retention. You’ll also gain hands-on exposure to impactful use cases and tools, laying the foundation for creating AI-powered solutions tailored to your daily sales routines.

Understand and avoid risks related to AI. During this module you will become aware of the most relevant limitations and risks related to the use of AI. And you will learn how to effectively address the most important risks. The first part covers the main AI-related risk groups like company-specific, social and existential risks. The second part gives practical advice on how to interact with AI solutions to minimize the risk exposure. At the end you will receive access to a summary document.

This project invites you to pinpoint a high-potential AI use case directly connected to your role in sales. You’ll identify a specific opportunity where AI can drive measurable business impact—whether by saving time, boosting revenue, or enhancing customer interactions. By articulating the job relevance, expected outcome, and potential ROI of your idea, you begin translating AI potential into practical, sales-specific innovation. Through guided reflection and real-world framing, this exercise sets the stage for turning abstract AI capabilities into tangible business value. It’s the first critical step in your journey from AI learner to AI-driven problem solver.

Congratulations! You're about to complete the final stretch of your course. Before you obtain your certificate, you'll just need to complete the final assessment. Good luck!

Introduction to AI related aspects for leaders. This module is aimed at all managers and explores relevant leadership aspects related to the use of AI in an enterprise environment. A summary document can be downloaded at the end of the module.