Launch Effective A/B Tests

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Launch Effective A/B Tests

This course is part of Statistical Inference & Predictive Modeling Foundations Specialization

Instructor: Hurix Digital

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2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Experimental Rigor Drives Value:Statistically valid A/B tests deliver reliable insights that support major business investments and strategic changes
Significance vs Impact: Statistical significance alone doesn’t guarantee business impact; both are needed for rollout decisions.
Systematic Experimentation Culture: Organizations using structured A/B testing outperform those driven by intuition or anecdotes.
Risk-Balanced Decisions: Good experimentation balances statistical confidence with business urgency, cost, and competition.

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This course is part of the Statistical Inference & Predictive Modeling Foundations Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
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There are 2 modules in this course

Ready to turn your business hunches into data-driven breakthroughs? This Short Course was created to help data analysts accomplish statistically sound A/B testing that drives measurable business impact. By completing this course, you'll be able to design experiments that generate reliable insights, implement tracking systems that capture meaningful metrics, and make rollout decisions that balance statistical rigor with business judgment.

By the end of this course, you will be able to: Design and launch online A/B tests with proper tracking and statistical methodology Calculate performance uplift with 95% confidence and evaluate practical significance Make informed rollout decisions based on both statistical and business criteria This course is unique because it bridges the gap between experimental theory and real-world business application, focusing on actionable skills that immediately impact your organization's decision-making process. To be successful in this course, you should have a background in basic statistics and data analysis tools.

Learners will design and conceptually design and plan online A/B tests with proper tracking and statistical methodology.

What's included

2 videos1 reading1 assignment1 ungraded lab

2 videos Total 6 minutes

Setting Up Your First A/B Test: Platform Configuration and Tracking 3 minutes
Calculating Statistical Significance and Confidence Intervals 3 minutes

1 reading Total 12 minutes

A/B Testing Fundamentals: From Hypothesis to Statistical Power 12 minutes

1 assignment Total 8 minutes

A/B Test Design and Statistical Analysis Assessment 8 minutes

1 ungraded lab Total 20 minutes

Design and Launch Your A/B Test Experiment 20 minutes

Learners will evaluate practical vs. statistical significance and make rollout decisions. That optimize both business value and resource allocation.

What's included

2 videos2 readings2 assignments

2 videos Total 7 minutes

When Numbers Don't Tell the Whole Story 4 minutes
Evaluating Results: Statistical vs. Practical Significance Analysis 3 minutes

2 readings Total 16 minutes

Podcast: Practical vs. Statistical Significance: A Decision-Making Framework 6 minutes
Building a Decision Framework: Cost-Benefit Analysis for A/B Test Results 10 minutes

2 assignments Total 43 minutes

Course-Level Assessment: Launch Effective A/B Tests 25 minutes
A/B Test Decision-Making: Statistical vs. Practical Significance Evaluation 18 minutes

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Instructor

Hurix Digital

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.