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Back to Leadership Communication for Maximum Impact: Storytelling

Learner Reviews & Feedback for Leadership Communication for Maximum Impact: Storytelling by Northwestern University

4.5
stars
1,155 ratings

About the Course

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation....

Top reviews

FW

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The content of the course is extremely valuable but I would suggest that, at least at the end of week 2, there is a requirement to present a story in order to start practicing the skills.

NN

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More questions after each module will help to understand the sub topics very clearly. Content is excellent. The final exercise covers a detail of every section.

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201 - 225 of 296 Reviews for Leadership Communication for Maximum Impact: Storytelling

By Tom M

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Mar 12, 2018

The round table discussion on innovation was interesting. Topics were interesting but on occasion would have appreciated being able to go into more depth. The assignment could use clarification as after multiple readings I still wasn't sure what the format of what was being asked should look like.

By Deleted A

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Jun 24, 2022

The course is good, but this dynamic of needing to be evaluated by others is very bad, because it takes a long time and you are stuck until you are evaluated by someone... and if you repeat, you will have to start being evaluated again.

By Carlos F A V

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Jul 10, 2022

The course is awesome! You got to discover how powerful storytelling to drive change, manage organizational crisis and influence others. The only think that I did not like is that the total grade depends on an unique assignment...

By Daniele M

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Dec 27, 2018

For those who are already graduated in marketing, some of the content is very basic, however, the videos about crisis management were very useful. Thank Northwestern and Coursera for joining all this content together.

By Shashwat

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Jul 23, 2018

I found this course to be very beneficial. I didn't understand the need for or use of storytelling in my day to day professional life... but I have a much better and broader understanding of how it is used now.

By Camilo A O L

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Oct 9, 2020

Very interesting course, however, some of the topics are not deeply seen, so we get the general idea of what is needed for maximum impact communication. Would be good more tests for each topic.

By Felipe H W

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Dec 8, 2020

The content of the course is extremely valuable but I would suggest that, at least at the end of week 2, there is a requirement to present a story in order to start practicing the skills.

By Tomas H

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Sep 18, 2016

very practical course, liked especially the tips about how to structure a good story, all the elements of a good story and usage of external sources like TED talk as an example

By Christian B W

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Apr 16, 2020

Good overview on the power of communication and storytelling. First week was quite comprehensive. I would have appreciated if there were more exercises in the following weeks.

By Bernard D V

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Apr 17, 2019

Great course! The teacher is great and very interesting. However, I think there was a lot of questions and not enough answers or examples. But the overall is still excellent.

By Kannan C

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Nov 22, 2020

This course helped me in understanding the basics of story telling. How to structure the flow in order to make a meaningful impact. How to be prepared to address any issue.

By Courtney C

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Apr 3, 2020

Good content however I feel the instructors need to have more of a presence on the discussion forums or Coursera needs to select a community mentor for this course.

By Nishith

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Jun 6, 2020

More questions after each module will help to understand the sub topics very clearly. Content is excellent. The final exercise covers a detail of every section.

By Mohammed A

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Apr 19, 2019

Although I enjoyed all aspects of the course, I think that there should be more content added in terms of quizzes and mandatory reading materials.

By Oleksandra B

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Mar 22, 2020

Basic elements were covered. I was expecting more practical cases, maybe some additional resources and suggestions. In general - useful!

Thanks!

By Kathryn M

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Mar 13, 2020

Good storytelling advice. Please split up the homework between the weeks vs. a all at the end to allow for room to think between questions.

By Christoph M

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May 9, 2021

Overall the course was a good learning experience, albeit not all parts are equally impactful. The by far best item is the Narrative Map.

By Tara R

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Aug 10, 2020

Would have liked a few quizzes in between weeks to help retain certain information but good skills gained otherwise.

By Mahesh P

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Apr 5, 2018

A good course for someone who has just taken a leadership role or have been elevated from his/her present position.

By Udochukwu U

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Jan 26, 2016

An insightful Course, I would however suggest that the assignments be done weekly. Wonderful course all the same.

By Akash P

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May 18, 2020

Really good course from top to bottom. My only add would be how can you make the round tables more structured.

By Jonathan D F

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Nov 8, 2019

Solid course. I thought that there was some room for improvement but generally engaging and I learned a lot!

By Matthias T

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Jan 25, 2017

Good basic understanding of the importance of story telling. More models and examples would have been great.

By Mathias A

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Mar 14, 2023

The course, It's worth the time to stroll through some intriguing viewpoints on critical communication.

By Ye T

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Sep 8, 2016

it would be better if the course could offer more real life stories:) overall it is very inspiring.