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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,177 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

CC

Nov 16, 2017

Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.

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1351 - 1375 of 1,469 Reviews for Management of Fashion and Luxury Companies

By Wei F

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Jul 5, 2020

nice to know some fashion knowledge at a basic level!

By Mawar A

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Jun 7, 2023

Great experience, I love the lecturer explanation!

By JOCELLINE K P

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Sep 8, 2022

Overall great course. But it's a little outdated

By Amanda F

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Aug 15, 2015

Very interesting to find out about luxury brands.

By Hannelore T

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May 19, 2020

Super interesting and good insight information!

By Alice V

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Aug 4, 2020

Interesting course, dynamic and well organized

By Ludovica T

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Jan 25, 2021

some data and topics are little bit outdated

By Aneil L

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Nov 10, 2019

The lecturers gave really relevant examples.

By Sahar S

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Oct 7, 2019

Very useful course with detailed information

By Veronica P

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Mar 12, 2023

muy interesante , y realmente enriquecedor

By Helios N

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Dec 22, 2024

very awareness, some technique were error

By Kavish

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Nov 19, 2024

Fluency in English could've been better

By Giorgia

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Mar 27, 2023

great to start studying these concepts

By Natalia D Q

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Jun 4, 2022

Excellent content an update is needed

By Martin A

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Jan 28, 2021

Great in general, but needs updating.

By Maria C P

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Jul 20, 2017

Clarity and vary interesting content!

By Jorge M R

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Aug 15, 2018

Muy completo y con clases de calidad

By Nidhi S

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Jul 11, 2023

Needs to update the course material

By Francesco I

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Jun 5, 2020

great course very interesting .

By Steve K

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Aug 18, 2015

Excellent teaching and material

By Nada K

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Apr 9, 2020

Well organised and very clean.

By Md. A

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Aug 12, 2020

This course is really amazing

By Eitan P

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May 8, 2020

Superb course! Teaches alot.

By Shraddha V

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Sep 22, 2017

Amazing content and delivery

By Elodie L

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Sep 5, 2015

Intéressant et bien illustré