Chevron Left
Back to Management of Fashion and Luxury Companies

Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,996 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

Filter by:

1351 - 1375 of 1,437 Reviews for Management of Fashion and Luxury Companies

By Yilin Y

Jun 28, 2020

This course is amazing.

By Giulia

Nov 10, 2020

english was really bad

By Meline I N

Nov 11, 2022

Very well organised

By Chiara B

Apr 19, 2022

Really interesting!

By Poonam J

Jul 28, 2017

easy to understand!

By Deleted A

Aug 17, 2016

Excellent content!

By 曾晶

Dec 24, 2015

很完整的论述,对于建立基本框架有用

By Freyana K

Oct 16, 2022

a great course!

By Laura P

Jun 21, 2017

Very interesting

By Zaid N

Aug 17, 2015

Amazing course!

By Chih-Han H (

Jul 12, 2020

YES I MADE IT1

By Paula D

Apr 22, 2020

Muy buen curso

By Belen S

Dec 6, 2019

Aprendí mucho!

By M J

Feb 3, 2022

Knowledgeable

By Angel D M G

May 18, 2021

It is great!

By ANTONIO

Mar 15, 2016

interesting

By Josue M M R

Oct 1, 2021

Buen curso

By Inna P

Nov 17, 2016

Helpful!

By Aparajita B

Mar 30, 2017

great!

By zyna s

Oct 9, 2016

good

By Pool J

Jan 10, 2016

****

By Valentina P

Jun 4, 2020

.

By Maria P

Aug 19, 2022

It was an insightful course about the fashion and luxury industry. There is some feedback I would like to share with the creators of that course so that it remains relevant and updated: 1. Some links do not work (it does not give the best impression) 2. As fashion is defined by fast movement the videos shared in my opinion need to be updated and should not be of almost a decade ago 3. Apart from discussing the current trends of the luxury industry (like corporate responsibility), and some obvious future trends like the importance of e-tailing, I would love it if I had seen some more interesting and unique insights about the evolution of the luxury goods industry. There was nothing mentioned in the course I already didn't know. 4. Before starting the lesson I was a bit concerned that the weight on these (fashion and luxury) industries (although intertwined) would be disproportionate and this is the impression I was still left with when I finished the course. I feel like fashion was given more space than luxury. Thus my suggestion is to maybe separate these two subjects into two different courses so that people coming from different industries will choose the right course for them. Thank you for all your effort to put this course together and for the knowledge you shared with us.

By Simone N

Jul 24, 2021

First thing first, the course covers topic that are really interesting and useful to people like me that are completely new to the fashion industry, and topics are all well connected and i can suggest it to everyone who is a beginner for sure! Now the worst part is, the english level its absolutely crap (i'm italian btw) and makes a 4 min video a long long repeat and pause every time. I've done already 3 other courses here and this was the most complicated one to follow, and the fact that i know how italians talk and "move" helped a bit, but in all honesty i would rather have a native english speaker doing all the videos than see this painful low level especially because this should be one of the best Unis in Italy. One more thing that bothers me its that the last test its based on a 200 pages reports that, if you are a beginner i'm not sure you are able to read nor understand,they could have done 2 more videos and explained better what they really wanted. so i dont feel this course deserves more than 3 stars, i expected way more from such Uni, both from english level and tests complexity (due to the english level still)

By Borut H

Dec 21, 2020

I think the course offers a great view into the world of management of fashion and luxury companies but it needs to be updated for the time we are in now. As we are living in 2020 (today) I could see what has changed since the time the course was created, and there is quite a lot so I think that freshening up of the course would be needed. But nevertheless a great starting point, I finished fashion college and I missed on almost all the information there, that I got here in this course so I still think it is quite amazing to get all that information so condensed in such a short time.