Transform your market research capabilities with strategic survey design that drives real business insights. This Short Course was created to help digital marketing professionals accomplish data-driven customer understanding that fuels marketing success.
Market Research: Design Impactful Surveys
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Market Research: Design Impactful Surveys
This course is part of Digital Marketing Operations & Analytics Specialization
Instructor: Hurix Digital
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Strategic research method selection improves resource efficiency and delivers focused insights aligned with defined business goals.
Strong survey design produces unbiased, actionable data that turns customer assumptions into evidence-based decisions.
Combining research methods with practical tools enables quick deployment of professional market research in real scenarios.
High-quality market research underpins customer-focused products and marketing strategies that connect with target audiences.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
January 2026
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Digital Marketing Operations & Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will explore the fundamental differences between primary and secondary research methods, understanding when and why to use each approach for different marketing challenges.
What's included
1 video2 readings1 assignment
Learners will implement professional survey design principles to create effective customer interest surveys using Google Forms that capture actionable marketing insights.
What's included
1 video2 readings3 assignments
Earn a career certificate
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Frequently asked questions
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