Chevron Left
Back to Marketing analytics: Know your customers

Learner Reviews & Feedback for Marketing analytics: Know your customers by Macquarie University

4.7
stars
420 ratings

About the Course

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Top reviews

MH

Invalid date

I learned a lot from the course Thanks for teaching! It is very useful.

NB

Invalid date

Superb contents. Very high level of difficulty. Excellent clarity based on detailed analysis with explanation.

Filter by:

51 - 75 of 101 Reviews for Marketing analytics: Know your customers

By harshit v

•

Sep 2, 2020

Very informative course

By Mohannad A

•

Jun 5, 2020

This is a great course.

By ROOPALI R

•

Apr 17, 2020

Very nicely explained!

By Carmen M d R C C

•

Mar 29, 2021

Exelente Curso Online

By Vinod K R

•

Apr 10, 2020

good course thank you

By Mohd R b M A

•

May 29, 2020

an eye opener course

By DI T

•

Nov 30, 2023

clear and well done

By SHUBHRODEEP P

•

Sep 12, 2021

Best course ever!

By Anwesha D

•

Sep 11, 2021

Awesome Course!!

By FERNANDO M D M

•

Jul 31, 2024

Excelente curso!

By AMIT N

•

Nov 8, 2021

very good course

By Martinez, F

•

May 4, 2023

Fue muy bueno

By charity.ottis

•

Apr 28, 2023

SATISFACTORY

By Jignesh J

•

Jul 10, 2020

Very Useful

By Hemant D

•

Oct 20, 2020

excellente

By Abhik S

•

Nov 1, 2022

excellent

By Amelia S

•

Aug 30, 2020

inspiring

By Flt L G R

•

Jul 3, 2020

THANKS...

By Selim A

•

Jun 5, 2023

perfect

By Shreyasi P

•

Sep 12, 2021

Awesome

By SHREYAS A D

•

Aug 30, 2024

Good

By Jayanta D

•

Nov 7, 2022

good

By SOURYA P S

•

Aug 29, 2021

Good

By RICHA D T R D T

•

Oct 23, 2020

good

By Deleted A

•

Apr 16, 2020

yes