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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,764 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TB

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Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

JL

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It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !

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301 - 325 of 1,149 Reviews for Digital Marketing Analytics in Theory

By VAISHNAVI U

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Jun 30, 2020

I really enjoyed doing this course. most of my peers were very good and the prof. teaches well

By Michael L

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Nov 30, 2017

I have got a systematic knowledge base of web analytics from this course. Thank you very much!

By vijay b

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Apr 24, 2017

I liked the class learned a ton of things and they had us read some very interesting articles.

By Saubhagya C

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Apr 4, 2020

I am learning a lot about marketing analytics. An excellent course. I am enjoying it so much.

By Mark P

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Oct 10, 2016

Great intro into Market Analytics, though more basic if you have experience in this industry.

By Roberto B

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Sep 18, 2015

Interesting content and very well designed course. Instructor is good at explaining concepts.

By Julie D

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Feb 13, 2023

This was a really useful overview of digital marketing analytics and it was nicely presented

By kirlos g

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Sep 11, 2020

great course

it gave me more than a certificate really it gave me big information about data

By 粟汉国

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Nov 8, 2016

For a rookie,it's will be better if there are some demo videos of the specific analysis web.

By Aarooshi K

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Apr 8, 2018

Great course- gives a basic understanding of the major concepts, the readings are good too.

By Vibol M

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Dec 17, 2017

It very useful to make me more understand out the new concept and theory for data analysis.

By Claudio L

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Aug 1, 2017

Excellent course and Kevin great professor, very useful for emerging companies in Latam.

By Jamie M

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May 2, 2017

This class is informative and engaging, without being too "in the weeds." Highly recommend!

By Predrag T

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Aug 9, 2020

Excellent frameworks for data analysis and how to recognize good or bad data for analysts.

By Piyush R B

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Jul 8, 2020

Perfectly designed course from everyone's point of view either it is a beginner or expert.

By Obi-Nwaigwe K K

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May 18, 2020

This was my first ever online course and I'd have to say I totally enjoyed the experience.

By Angelica L

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Apr 26, 2020

Thank you for the shared knowledge and I have enjoyed this course! Keep up the great work!

By Chloe c

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Feb 25, 2020

very helpful fundamental concepts even for current marketer's daily task! really enjoy it.

By Gagan K

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Jul 3, 2020

Very Good Professor. Excellent delivery. Good reading notes provided with great examples.

By Teresa B

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Oct 12, 2017

Fantastic course, I love the free schedule and how digestable the bits of information are

By Gustavo P

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Jul 22, 2021

Very acertive information in a broad context, from begining of data analysisto nowadays

By Kristen S

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Mar 13, 2016

Really informative and ideal for marketing professionals. A great opportunity to learn!!

By Waiyawuth E

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Sep 19, 2021

This course provides such a nice framework for marketing enthusiasts and practictioners

By ONITIRI Y O

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Mar 24, 2021

This is a quite informative and well composed course. The lectures are quite impressing

By Ali H

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Jul 5, 2020

Thank u Mr kaufman it's a great course it really set a base for me as Marketing anlayst