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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois Urbana-Champaign

4.4
stars
2,845 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TM

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This course has definitely given me more perspective on marketing in general and the lecturer and his pace make learning easy. I am looking forward to the next step

F

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First I'd like to thank Mr. Mike Yao for making interesting digital course. Really enjoyed every minute of it. Learned many new skills in this sphere. Highly recommend!

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226 - 250 of 675 Reviews for Digital Media and Marketing Principles

By Liu X

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Sep 24, 2020

Excellent professor! Thank you sooom much!!

By Maria R L P

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Sep 28, 2021

The best course of marketing i ever took!

By Deleted A

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Sep 7, 2020

very interesting and enlightening course

By Md A R S

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Sep 6, 2020

learn cool things about Digital Media :)

By Annette A

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Aug 16, 2020

Key points well emphasized learned a lot

By PRANAVIYA S

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Nov 15, 2020

Good course. Go for it.😍👍👍👍👍👍👍👍

By oscar c

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Apr 16, 2020

Great teacher, materials and resources.

By RAGHUPATRA P K P

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Apr 9, 2020

The course is very simple and valuable.

By Christian M N

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Sep 29, 2020

Great!

Really in the digital strategy.

By Podshivalova I

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Aug 10, 2020

Very interesting and structured course

By Hailemariam K G

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May 18, 2019

I have learned a lot from this course!

By Vicha R B

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May 22, 2018

very fun learning digitally. thank you

By Istvan R

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Sep 27, 2015

Well organized course with great refer

By Sutapa P

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Aug 6, 2021

very informative and helpful content.

By Mioara F

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Jul 28, 2021

Amazing videos with clear explanation

By hassani c

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Apr 21, 2021

No he podido descargar mi certificado

By Boris V

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Dec 24, 2018

Excellent course! Many thanks indeed.

By Andrea M

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Apr 17, 2023

Tough course, but great information.

By Evah

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Dec 29, 2020

enjoyed learning and the flexibility

By SWIFT G L

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Dec 22, 2020

Am highly impressed, I gave 5 stars

By Sigitas B

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Nov 9, 2020

Connected to practical applications.

By Scott W

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Sep 22, 2020

Excellent course! Highly recommended

By Claudio L

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Feb 15, 2018

Interesting and useful in VUCA World

By nirav

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Sep 29, 2020

very practical and impactful course

By Akhil V

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Sep 27, 2018

Great course! Very well structured!