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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,984 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DB

Jul 25, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

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3176 - 3200 of 5,345 Reviews for Marketing in a Digital World

By Charul M k

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Aug 1, 2021

Its an very important course.

By Alejandro P

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Jul 24, 2021

Great Course. I recommend it!

By Ishmeet L

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Apr 26, 2021

Fabulous learning experience.

By Julius S

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Mar 28, 2021

This was an excellent course!

By Esha P

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Nov 12, 2020

This course really helped me.

By Omar H H

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Sep 30, 2020

I enjoyed this course so much

By MD A I

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Sep 28, 2020

Very informative and helpful.

By Swapnil T

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Sep 12, 2020

would like to thanks coursera

By Zitonilamis Z

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Sep 1, 2020

A great learning opportunity!

By fahad r

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Jul 29, 2020

Extremely informative course.

By ravi s

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Jul 22, 2020

highly recommend.great course

By SWETA M

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Jun 2, 2020

it was indeed best experience

By CRISTIAN H

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May 31, 2020

Interesting and usefull! Thx!

By NIKHIL K Y

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May 16, 2020

Well Explained with Examples.

By Jason C

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Apr 2, 2020

Very comprehensive and lucid.

By Aung M H

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Feb 10, 2019

This course is very effective

By GRANEL J L

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Apr 1, 2018

good course for the beginners

By Christian M R P

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Mar 30, 2017

Great course, I enjoyed it ;)

By Raphael H

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Mar 6, 2017

Good course, perfect teacher.

By ARITRA M

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Dec 30, 2016

One of the best course so far

By Sergii K

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Aug 20, 2015

Thanks a lof for this course!

By Mairo F

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Oct 12, 2021

Surprisingly easy to follow.

By Harsita M

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Aug 23, 2021

IT WAS A PRODUCTIVE LEARNING

By Zeeshan H

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Jun 24, 2021

It's really a amazing course

By Sujith T

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Jun 8, 2021

very well structured course.