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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,911 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HJ

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Greetings ,

This course is very beneficial and i thank the professor and everyone else at Coursera.

Please direct me, to be a talented successful individual in Digital Marketing.

Thank You.

OA

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A really useful course, which contains new information about 3D Printing, and some new strategies for digital marketing. If you are new to digital marketing, I advise you to start with this course.

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5101 - 5125 of 5,327 Reviews for Marketing in a Digital World

By Mohamed R A K

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Sep 13, 2020

Nice

By Parth M

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Sep 12, 2020

nice

By AROCKIA K L

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Sep 7, 2020

good

By SADDALAMANJU

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Aug 26, 2020

good

By A. P

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Aug 16, 2020

Good

By Rishab C

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Aug 7, 2020

good

By varun t

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Aug 6, 2020

good

By 3laa S

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Jul 25, 2020

good

By RAMU G

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Jul 24, 2020

Good

By Ravindra S R

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Jun 27, 2020

BEST

By Vimal s

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Jun 14, 2020

Good

By Shams S

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Jun 1, 2020

good

By amornpan l

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Jun 1, 2020

nice

By Rajeev S

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May 19, 2020

Good

By Arambakam s

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May 17, 2020

good

By UTKARSH S

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Apr 19, 2020

Good

By Sweta S

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Jan 10, 2019

Good

By ARAB K

•

Aug 27, 2018

NICE

By Luiz P B J

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Mar 2, 2016

Top!

By SHREE K N M

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Nov 4, 2020

y

By Utkarsh S

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Jul 1, 2020

.

By Hans L

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Mar 15, 2018

V

By Lorena B C

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Aug 18, 2020

The topics, professor, quality and methodology are great. It is easy to understand for someone who doesnt belong to the field. However, I have my ethical objections related to:

- Using the course as a way to promote big brands which I guess it is not for free (look how many times was mentioned Coca-Cola or its longer definition in the glosary, what a coincidence Tesla is a case but also professor's car or professor uses a t-shirt and then a case is a company like Threadless) and when some of them like Coca-Cola has unethical behaviour in the Third world and use GMO in the Coke formula.

-Using question number 3 in all Peer-graded Assignments to take advantage of students's ideas and improve the companies for free.

-Using the course as a way to promote the university with unnecessary sections like "View from the quad" where the institution show how "diverse" it is (white, black, latin, asian) and using for example a couple of asians who werent born in US when US universities get a large part of their profits with foreign asian students.

This course is not for free. My goverment is paying for it with my taxes so I as a student and client I deserve respect.

My field is social science and I applied speech analysis to the course.

By Susan K

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Sep 11, 2020

I have worked in marketing 20 years and thought that I knew the basics and that this intro class would be easy. However, I really learned a lot about theory, concepts, and research I had not heard before. I am disappointed in the forum because several of us had the same question and no one provided an answer--and we can't go to the professor. I'm also upset with the peer reviews. The forum is completely taken up by people who want you to review their assignments. I think this is some way of agreeing to pass each other. I reviewed many assignments where peers have plagiarized from Wikipedia or simply put in nonsensical answers. I think they are just hoping the peer will pass them. This brings the overall value of the certification down.

By Prasana R

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Apr 30, 2020

Please note that this course is very lengthy and requires more of your time than other iMBA courses (atleast from my experience from the courses i've taken till now). Each week consists of 2 quiz es and one peer review assignment with one review your peers assignment. This is such a drag. Usually in other courses it's either quiz week or assignment week. But for this it's both, all the weeks. Although, the assignment makes no sense because you are not grading based on your knowledge of the course but on how lengthy and how 'creative' someone was in their answer. Naturally everyone gets a bad grade. Some even write things that's not in the course. Be warned