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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,989 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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5226 - 5250 of 5,346 Reviews for Marketing in a Digital World

By Oh L

•

Nov 21, 2017

Quite obvious and not really useful...

By Ratnesh S

•

May 28, 2020

Good explanation by using case study.

By Shaun M

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Mar 17, 2019

Good content, just a bit outdated.

By Lavinia B

•

Oct 5, 2015

May be too wide in terms of issues

By Brian M

•

Apr 22, 2021

i have not received certificate

By Warrick V D H

•

Aug 24, 2016

Found it to be a bit outdated.

By MOI-E P

•

Jun 9, 2020

This course really helped me.

By Namara F

•

Nov 3, 2020

The course is good very good

By Suvi K

•

Oct 18, 2021

Kind of outdated concepts

By mian h

•

Sep 16, 2021

too old and only theory.

By Gaurav T

•

May 31, 2016

elementary .. good.

By Bhavesh T

•

May 14, 2020

Good for learning.

By Darrick W

•

Jan 9, 2016

Minimal substance

By Ghandur R P

•

May 15, 2021

my name is wrong

By luis m o m

•

Aug 1, 2020

Good course!

By Vanessa F

•

Mar 16, 2017

Interesting!

By kartik a

•

Jun 26, 2020

good course

By Shubham a

•

Apr 13, 2020

It was goof

By Shweta G

•

Jun 10, 2020

very basic

By VISMITHA M

•

Jul 16, 2020

Excellent

By Jibran S

•

May 31, 2020

Great

By Ismael S C

•

May 5, 2020

Basic

By Narayan S

•

Jan 14, 2021

Good

By Natalia L M H

•

Nov 4, 2020

good

By richa g

•

Aug 18, 2020

Good