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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,911 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HJ

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Greetings ,

This course is very beneficial and i thank the professor and everyone else at Coursera.

Please direct me, to be a talented successful individual in Digital Marketing.

Thank You.

DR

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A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!

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1676 - 1700 of 5,327 Reviews for Marketing in a Digital World

By B_162_ A B

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Mar 11, 2020

Excellent learning experience

Very nice and interactive teaching style

I just love this course.

By Alex P M

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Dec 15, 2016

Muy buen curso, el contenido es muy practico y amplia los conceptos de marketing tradicional.

By catherine T

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Sep 10, 2016

Great course! Good videos, the assignments are challenging and the concepts clear. Perfect :)

By Yeung P K

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Sep 4, 2016

Like it for it is useful and valuable to enrich my knowledge on marketing in a digital world.

By Sharron D

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Jan 30, 2016

Very Good Course, Professor Arac was excellent in explaining this course and concepts. Thanks

By Andrius Z

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Aug 31, 2015

All data is new as possible to be. Great job done by Professor and his Team. Really enjoying!

By Jiaxin H

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Jun 1, 2022

really useful and fun course that illustrate many key points of marketing in a digital world

By C B

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Apr 7, 2022

Absolutely Phenominal course!!!! Great Learning insights and delivered in digestable chunks.

By Rena A

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Jun 1, 2021

I have so many new insights from this course, and the learning videos are easy to understand

By Uchechi O

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Mar 30, 2021

Super duper program. I'm carrying out the practical's at work and I'm seeing results already

By Cristhian S M A

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Mar 18, 2021

Thanks to all the team who had created the content into this course. An amazing information!

By YOGESH R

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Feb 3, 2021

Great Amount of knowledge and case study who help you to understand digital marketing world.

By Tawonahama C

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Nov 1, 2020

provides comprehensive insight into how the digital world is affecting traditional marketing

By Bharath K K

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Sep 27, 2020

Excellent course with detailed videos of information and overall great learning experience !

By Chandrama P

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Sep 24, 2020

Hello Everyone !

This is Chandrama from India

It was really nice experience with this course.

By Rasyida S P

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Sep 4, 2020

Course instructor delivers the materials in an engaging manner. Thank you for the notes too.

By simeon

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Jul 7, 2020

Mr. Aric rindfleisch is a great teacher and its my privilege to attend this course. THANKYOU

By Parashram R D

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Jul 1, 2020

Great Experience with professor he made it very easy to understand with the overall content.

By Mr H P

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May 10, 2020

Great elaboration of strategies by giving example of top brands,which easily get into mind.

By KOUSTAV C

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May 9, 2020

Excellent course. Learned new technique of digital tools which could be applied in business.

By Vedrana H

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May 6, 2020

very well made online course, interesting, not too much content, I gained many new insights.

By Out D S

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Apr 19, 2020

A very good course indeed! Highly recommended for all marketing professionals and beginners!

By ashish p

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Jan 9, 2020

I knew nothing about marketing a few weeks back but now look at me all intelligent and wise.

By zakaria s

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Aug 3, 2019

Thanks you for this great learning experience , i recommended this course for all students .

By md. i

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Jul 23, 2018

Really loved the course because of awesome professor, well designed and interesting content.