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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,911 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HJ

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Greetings ,

This course is very beneficial and i thank the professor and everyone else at Coursera.

Please direct me, to be a talented successful individual in Digital Marketing.

Thank You.

DR

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A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!

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1926 - 1950 of 5,327 Reviews for Marketing in a Digital World

By Iñigo R M H

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Jun 29, 2020

helps you know the basics very well. good foundation for the courses to follow

By sristi d

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Jun 6, 2020

this was a great coursera but didnot serve me with a certificate . please help

By Ellyne P

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Mar 27, 2020

Really relevant stuff and can't wait to get on the 2.0 version of this course!

By Rishi R

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Mar 18, 2020

I really liked this course because of all the digital tools that I got to know

By ayush a

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Jan 17, 2020

Great course method use is quite excellent and interactive session used for it

By Miguel A P M d S

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Apr 10, 2019

Very good course, to lear about digital marketing and new ways to do marketing

By Leandro A

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Mar 21, 2019

It is an amazing course! Full of content. I strongly recommend it to everyone!

By Harsh G

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Sep 21, 2018

A must recommended course before going deep into digital aspects of marketing.

By GUADA W

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Sep 23, 2017

I really enjoyed this course and I have learned a lot. Definitely recommended!

By Jaime A M B

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Aug 13, 2017

Excelente course, very intuitive and very well explained! Totally recommended!

By Darren B

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May 13, 2017

Great insights with up-to-date information. The professor makes the class fun.

By Shahab A

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Jul 2, 2022

it was truly unique ,and an honor to attend professor aric rindfleischs class

By Amish A

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Feb 20, 2022

The course was very engaging with detailed explanation of the basic concepts.

By Radim J

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Oct 2, 2021

Well organised course. Did help with my own research. Definitely recommend!!!

By Konstantin P

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Sep 28, 2021

Excellent course. Very interactive, engaging and based on real life examples.

By Dawn W

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May 25, 2021

Love this teacher! He is interesting, engaging and give hands on assignments.

By Sabiha K

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Oct 31, 2020

this course is useful in digital field. the professor aslo good an excellent.

By Martina D

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Sep 28, 2020

Amazing course! Professor Aric Rindfleisch explains all the topics very well!

By Liong S E

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Sep 1, 2020

good course to learn new terminology and trends in digital world of marketing

By Selvin P

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Aug 3, 2020

Awesome course, gives us a clear idea of how things are changing drastically.

By BIKASH R S

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Jul 22, 2020

Really amazing course, the professor taught extremely well.Thank you coursera

By Tanmay K B

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Jul 12, 2020

This course helps me to learn about digital marketing and marketing strategy

By Manav P

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Jun 26, 2020

Overall, it gives a gist of how new businesses models are working on internet

By Durlav R

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Jun 6, 2020

I have truely enjoyed the course and got the opportunity to learn new things.

By VEERESH S

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Jun 4, 2020

Its nice course for the beginners to start their career in Digital Marketing.