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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,911 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HJ

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Greetings ,

This course is very beneficial and i thank the professor and everyone else at Coursera.

Please direct me, to be a talented successful individual in Digital Marketing.

Thank You.

DR

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A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!

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2376 - 2400 of 5,327 Reviews for Marketing in a Digital World

By vishakha w

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Oct 5, 2020

The course is wonderful to beginners in digital marketing

By ayesha

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Sep 13, 2020

I think this is an extraordinary course I just completed.

By VIPUL Y

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Sep 6, 2020

Very nice course to do in your free time or as an intern.

By ASHLY M

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Sep 1, 2020

The best course so far that I've come across in coursera.

By KARTIK S T

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Aug 11, 2020

Great course , really improves your skills and knowledge.

By Shubhang K

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Jul 31, 2020

I learned great concepts from a well-experienced faculty!

By Aarthi S

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Jul 22, 2020

It is a great course to be learned by Management student.

By Pranjal b

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Jun 26, 2020

Looking forward to learning more about digital marketing.

By Evandro P

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Jun 11, 2020

Gostei bastante porque utilizou diversos estudos de caso.

By Sakariya N V

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May 28, 2020

good course and very good learning in marketing strategy.

By Maximus M A

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Apr 30, 2018

Great course! A lot of good topics and learning material.

By Angelica

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Jul 24, 2017

Very interesting if you like theory. i really enjoyed it!

By Padma V

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May 18, 2017

Very detailed study with fantastic real life assignments.

By Roshen S

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Mar 1, 2016

Great content, very informative, engaging and up to date.

By Andreas v d H

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Feb 23, 2016

Very comprehensive, well structured, and highly relevant.

By Andriy S

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Feb 10, 2016

Excellent introduction course that exceeded expectations.

By yenlth15

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Oct 4, 2021

Great course for a beginner. Lots of useful information.

By NIKHIL D

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Aug 27, 2021

Excellent Course... Thank you for the great opportunity

By Bex U

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Jul 2, 2021

Great course with interesting professor and course cases

By Srijita D

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May 28, 2021

It is a very good and informative course for beginneres.

By Guneel

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May 2, 2021

Very well structured. I could easily grasp new concepts.

By Foysal A R

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Oct 28, 2020

I have learnt a lot of marketing strategies. Thanks sir.

By Muhammad S

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Sep 7, 2020

in my PDF Certificate, logo of university is not , why ?

By Suvishka H

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Aug 22, 2020

Excellent! the roots of digital marketing was explained!

By Sakshi P

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Jul 22, 2020

it was a great online course i have done online so far,,