Did you know that businesses using AI-powered lead management experience up to 50% higher sales productivity? Automating lead tracking and funnel optimization can transform how marketing teams drive revenue.
Measure and Monitor Brand Presence Online
Ends soon: Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.
Measure and Monitor Brand Presence Online
This course is part of Digital Marketing Operations & Analytics Specialization
Instructor: John Whitworth
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Brand measurement needs both quantitative metrics and qualitative insights (sentiment, perception) for complete health.
Social media monitoring means systematic data capture: proper search parameters, filtering relevant mentions, organizing into trackable formats.
Brand presence tracking requires consistent methodology and structured documentation that enables ongoing analysis and trend identification.
Brand monitoring improves when measurement frameworks combine real-time social media capture with periodic qualitative assessment methods.
Skills you'll gain
- Brand Management
- Performance Measurement
- Brand Awareness
- Customer Acquisition Management
- Lead Generation
- Business Metrics
- Customer Relationship Management (CRM) Software
- Marketing Effectiveness
- Market Research
- Marketing Automation
- Web Analytics
- AI Personalization
- Marketing Operations
- Data Capture
- Branding
- Social Media Management
- MarTech
- Sales Pipelines
- Performance Analysis
- Social Media
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
January 2026
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Digital Marketing Operations & Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will distinguish between different measurement approaches for brand awareness, understanding when to apply quantitative metrics versus qualitative insights in real-world brand monitoring scenarios.
What's included
2 videos1 reading2 assignments
Learners will systematically apply social media monitoring tools to capture and organize brand mentions into structured tracking systems that support ongoing analysis and strategic decision-making.
What's included
1 video2 readings3 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Explore more from Marketing
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
Âą Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.