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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,376 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 15, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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626 - 650 of 863 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Mo. Z H

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Apr 24, 2021

thanks

By sibani m

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Sep 9, 2020

Niceee

By Cesar J

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Aug 23, 2019

Great!

By Roberto R

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Oct 5, 2016

thanks

By Claudio M

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Dec 13, 2019

Nice!

By Victoria M R

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Sep 25, 2019

GREAT

By ahmed a

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May 6, 2019

great

By Md R

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Jun 13, 2018

great

By Yash P

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Nov 30, 2017

Great

By Nitesh S

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Aug 4, 2017

great

By Jhon A A C

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May 9, 2017

Good.

By HARSH R

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Mar 9, 2025

GOOD

By Duy L

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Nov 5, 2024

nice

By Jitendra C

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Sep 24, 2024

Best

By Akankshya N

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Sep 7, 2024

good

By shiva g

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Jun 28, 2021

GOOD

By Nithya B

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Nov 8, 2020

Good

By Noah P

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Aug 13, 2021

By thamara A

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Aug 18, 2020

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By Archit V

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Jul 21, 2020

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By Prawira H S

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Sep 30, 2019

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By Aditya S

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Mar 2, 2025

The course was very good overall and provided valuable insights into consumer neuroscience and neuromarketing. However, as the course progressed, some concepts became a bit difficult to understand. The interview segments, especially the digital video call interviews, were not always clear to me. That said, the instructor did an excellent job, and I appreciate the knowledge shared. A huge thanks to instructor and Coursera for offering this well-structured course and for providing me with financial aid, which made it possible for me to take this course. I now have a strong beginner-level understanding of consumer neuroscience and neuromarketing.

By Sabrina B

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Jan 28, 2025

This course is excellent, the content is very easy to understand and I learned a lot from it. My only feedback is that when pictures with multiple elements were shown, it was not always easy to find the element that the instructor was talking about, so I missed a few seconds and sometimes had to go back or pause the video to find the element that was being talked about. My recommendation would be to use a pointer or hightlight the element that is being talked about in order to make it easier to see and grasp the concepts faster, avoiding missing time in figuring that out every time. Other than that, amazing course!

By Mukkamala V S

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Jan 6, 2023

Excellent Course. I enjoyed the course, course material and video throughout. It has introduced me to totally new dimensions of market, consumer and neuroscience. The multidiscipline course journey was smooth flowing and with ease both brain science and consumer behavior was dealt without any difficulty to understand the concepts. The subject and the research being evolving and happening is interesting. I sincerely thank the professor, the staff , team and Coursera for the wonderful course.

Regards

By Amber W

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May 17, 2020

This course does a great job at explaining neuromarketing in a language that is simple, yet thoughtfully compelling - as someone who had never previously studied this field, I easily became fascinated by this topic. My only criticism is the length of some of the videos being 25+ minutes, as I sometimes felt like my attention was lost with those that tended to be on the longer side of things. But otherwise, if you do not have a shorter attention span like me, I entirely recommend this course.