In today's digital landscape, creating content that ranks high on search engines while engaging audiences is essential for marketing success. This Short Course was created to help digital marketing professionals accomplish measurable content optimization through SEO techniques and performance analytics.
Optimize Content with SEO and Analytics
Optimize Content with SEO and Analytics
This course is part of Digital Marketing Operations & Analytics Specialization
Instructor: Hurix Digital
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
SEO success requires both technical optimization and compelling, audience-focused content creation.
Performance metrics provide objective insights that guide strategic content improvements beyond subjective assumptions
The optimization cycle of create-analyze-improve-repeat is essential for sustainable organic growth.
Content management systems and analytics platforms work together to enable scalable, data-driven content strategies.
Details to know
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Recently updated!
February 2026
Taught in English
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This course is part of the Digital Marketing Operations & Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
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There are 2 modules in this course
Learners will master the complete SEO content creation workflow from strategic writing to publication using industry-standard tools and optimization techniques.
What's included
3 videos1 reading1 assignment
Learners will master the systematic analysis of content performance data using analytics tools to make data-driven optimization decisions that improve organic visibility and user engagement.
What's included
2 videos1 reading3 assignments
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