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Learner Reviews & Feedback for AI Essentials by Saïd Business School, University of Oxford

4.9
stars
14 ratings

About the Course

Artificial Intelligence is no longer just a futuristic concept, it is a present-day force reshaping industries, workflows, and decision-making across the global economy. This course introduces the core ideas, methods, and applications of AI, with a focus on how business professionals can engage with this fast-moving field responsibly and strategically. You’ll explore the foundations of machine learning, deep learning, and neural networks, and examine how different types of AI systems – from narrow, task-specific models to generative tools – are built and deployed. By connecting technical concepts to real-world use cases, you’ll gain insight into how AI creates value, what risks it introduces, and why ethical and governance frameworks are essential for its safe use. Through accessible explanations, practical examples, and expert insights from the University of Oxford, this course provides the conceptual grounding to understand AI today and prepare for what’s next. Whether you’re a manager, analyst, policymaker, or team leader, you’ll leave equipped to ask better questions, evaluate AI opportunities, and collaborate more effectively with technical teams. This is the first course in the AI Foundations for Business Professionals specialisation. It provides the essential knowledge base you’ll need before progressing to more applied topics in Generative and Agentic AI, and AI Governance....
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1 - 6 of 6 Reviews for AI Essentials

By Jessica R

Aug 26, 2025

The course on artificial intelligence has been fascinating and enlightening. It allowed me to understand not only how AI systems operate, but also their practical applications, limitations, and ethical risks. I particularly enjoyed learning about the different types of learning —supervised, unsupervised, and reinforcement— and how they are applied in real-world scenarios, from fraud detection to creative content generation. Additionally, exploring advanced architectures such as CNNs, transformers, and GANs gave me a deeper perspective on the tools driving modern AI. This course made me reflect on the importance of a strategic and responsible approach, reminding me that human oversight and ethics are essential when implementing these technologies. Overall, it has been an enriching experience that combines theory, practice, and critical thinking, and I feel better prepared to apply this knowledge thoughtfully and strategically in the future.

By Karol T B

Aug 18, 2025

The AI Essentials course offers a clear, well-structured introduction to artificial intelligence. It balances accessibility with depth, covering both technical foundations and ethical considerations. The practical approach made complex topics easy to apply in real-world contexts. Completing this certification has boosted my confidence in AI and provided a strong foundation for future learning. Highly recommended for anyone keen to understand and apply AI responsibly.

By Christian W

Sep 7, 2025

enjoyable, informative and worth the investment

By Bianca A S L

Sep 9, 2025

what an excellent course!

By anitha.t S

Sep 1, 2025

Informative

By debo c

Sep 7, 2025

The module is great and highly interactive, but there is a scope to make the module further in-depth by adding some more high quality concepts and content. Overall a great course/ module for starters!