Packt
AI for Business: ChatGPT for Brand Storytelling

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Packt

AI for Business: ChatGPT for Brand Storytelling

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

9 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

9 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • How to craft a compelling brand story using AI tools like ChatGPT.

  • The psychological elements that influence customer loyalty through storytelling.

  • How to refine your brand’s tone and voice using AI.

  • Techniques for adapting your brand story across social media, blogs, and emails.

Details to know

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Recently updated!

November 2025

Assessments

6 assignments

Taught in English

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There are 4 modules in this course

In this module, we will explore the foundational elements of crafting a compelling brand story. You will dive into how storytelling influences consumer behavior and learn from successful brands. Additionally, you'll identify common mistakes and discover how to avoid them to create a more authentic narrative.

What's included

7 videos1 reading1 assignment

In this module, we will introduce you to ChatGPT as your ultimate assistant for brand storytelling. We will guide you through setting up ChatGPT, fine-tuning it for your brand’s voice, and using it to brainstorm and generate creative ideas. You will also discover best practices for using this tool effectively and ethically.

What's included

8 videos1 assignment

In this module, we will focus on how to create and refine your brand’s narrative. From identifying core values to structuring a compelling story arc, we will help you create a powerful and authentic brand story. You’ll also learn how to maintain consistency in tone and style while honing your narrative for maximum impact.

What's included

6 videos1 assignment

In this module, we will guide you through adapting your brand story across multiple platforms while maintaining a unified and engaging narrative. From social media to email campaigns, you will learn to optimize your storytelling for each format and platform. You will also assess your efforts to continuously improve and evolve your strategy.

What's included

8 videos3 assignments

Instructor

Packt - Course Instructors
Packt
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