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Practical Generative AI with ChatGPT

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Packt

Practical Generative AI with ChatGPT

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Master prompt engineering to get reliable AI outputs

  • Develop custom GPTs tailored to business needs

  • Integrate AI tools to boost productivity and creativity

Details to know

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Recently updated!

November 2025

Assessments

11 assignments

Taught in English

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There are 11 modules in this course

In this section, we explore practical applications of generative AI using tools like ChatGPT, focusing on text and image synthesis, and ethical deployment strategies. Key concepts include multimodality, retrieval augmented generation, and responsible AI use, with real-world examples to highlight transformative potential in industries.

What's included

2 videos7 readings1 assignment

In this section, we explore OpenAI's ChatGPT and its broader model families, focusing on practical applications for natural language tasks and API integration. We examine model capabilities, use cases, and workflows to enhance AI-driven project development and efficiency.

What's included

1 video4 readings1 assignment

In this section, we explore prompt engineering techniques to enhance interactions with large language models (LLMs) by implementing zero-, one-, and few-shot learning. We focus on principles like clear instructions, delimiters, and ethical considerations to reduce bias and improve model reliability in real-world GenAI applications.

What's included

1 video6 readings1 assignment

In this section, we explore how to use ChatGPT to automate daily tasks, generate text content with structured prompts, and retrieve documentation through natural language queries. The focus is on practical applications for improving productivity in organizing agendas, creating content, and conducting research efficiently.

What's included

1 video4 readings1 assignment

In this section, we explore how developers can use ChatGPT for code review, optimization, and debugging, as well as generate documentation and explain machine learning models. The content covers practical applications like translating programming languages and working with code on canvas, emphasizing productivity improvements and efficient collaboration.

What's included

1 video4 readings1 assignment

In this section, we explore how marketers can use ChatGPT for strategy development, A/B testing, and sentiment analysis to enhance marketing efficiency and decision-making. Key concepts include leveraging ChatGPT for product development, optimizing SEO, and analyzing textual data to gain customer insights, all aimed at improving real-world marketing outcomes.

What's included

1 video5 readings1 assignment

In this section, we explore how ChatGPT can assist researchers in brainstorming literature, designing experiments, and formatting bibliographies. The content emphasizes practical AI prompts for enhancing research efficiency and output quality through structured, adaptable tools.

What's included

1 video5 readings1 assignment

In this section, we explore how to use DALL-E for image generation through effective prompt design and leverage ChatGPT as a designer assistant for tasks like UX design and style transfer. We also examine GPT store plugins to automate visual workflows, enhancing creative processes with multimodal AI capabilities.

What's included

1 video4 readings1 assignment

In this section, we explore the creation of purpose-specific GPTs using OpenAI's no-code platform, focusing on customization for tasks like productivity, coding, and marketing. We analyze their performance in real-world scenarios and discuss publishing them for broader use, emphasizing practical applications and tailored AI solutions.

What's included

1 video5 readings1 assignment

In this section, we explore integrating OpenAI model APIs using Python SDKs and designing enterprise applications with Azure OpenAI for scalable AI solutions. Key concepts include GenAI patterns in healthcare and finance, architectural components like memory and vector databases, and ethical AI development practices.

What's included

1 video7 readings1 assignment

In this section, we examine the current state of generative AI, focusing on ethical frameworks, industry impacts, and models beyond OpenAI. Key concepts include responsible AI guidelines, diverse model landscapes, and future trends in AI development and application.

What's included

1 video2 readings1 assignment

Instructor

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