Protecting Business Innovations via Strategy

The Hong Kong University of Science and Technology

Protecting Business Innovations via Strategy

This course is part of Protecting Business Innovation Specialization

Instructor: Theodore Henry King CLARK

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4 modules

Gain insight into a topic and learn the fundamentals.

4.7

(79 reviews)

Beginner level

No prior experience required

Flexible schedule

Approx. 11 hours

Learn at your own pace

Earn a Certificate

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4 modules

Gain insight into a topic and learn the fundamentals.

4.7

(79 reviews)

Beginner level

No prior experience required

Flexible schedule

Approx. 11 hours

Learn at your own pace

Earn a Certificate

With paid plans

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

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This course is part of the Protecting Business Innovation Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

Protecting Business Innovations Via Strategy

Watch Course Overview: https://youtu.be/mUja4iwbrTE Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful. (1) Resource-based strategy (2) Move fast or get passed (3) e-commerce (4) Changing the rules This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Other courses in the Protecting Business Innovations series: 1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright 2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark 3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent 4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy

How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers.

What's included

9 videos2 readings1 assignment2 discussion prompts

9 videosTotal 77 minutes

Welcome to Protecting Business Innovations!2 minutesPreview module
1.1 Course & week 1 overview7 minutes
1.2 Resource Based Strategy9 minutes
1.3 Economies of Scale9 minutes
1.4 Network Externalities9 minutes
1.5 Access to Resources10 minutes
1.6 Access to Markets & Customers10 minutes
1.7 Knowledge as Advantage10 minutes
1.8 Resource Based Strategy Summary7 minutes

2 readingsTotal 20 minutes

Course Outline10 minutes
Assignments & Grading10 minutes

1 assignmentTotal 30 minutes

Introduction to Strategy Quiz30 minutes

2 discussion promptsTotal 20 minutes

Meet & Greet!10 minutes
iOS or Andriod?10 minutes

Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied.

What's included

9 videos1 assignment2 discussion prompts

9 videosTotal 79 minutes

2.1 Move Fast or Get Passed Overview4 minutesPreview module
2.2 Continuous Innovation8 minutes
2.3 Intel vs AMD9 minutes
2.4 Franchising9 minutes
2.5 Alliances, Joint Venture & Licensing10 minutes
2.6 The Love-Hate Relationship9 minutes
2.7 International Strategy9 minutes
2.8 Tesla is Going Global10 minutes
2.9 Move Fast or Get Passed Summary7 minutes

1 assignmentTotal 30 minutes

Move Fast or Get Passed Quiz30 minutes

2 discussion promptsTotal 20 minutes

Introduce a Startup that disrupts a traditional industry in your country10 minutes
Does Starbucks franchise?10 minutes

Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts.

What's included

6 videos2 readings1 assignment1 discussion prompt

6 videosTotal 59 minutes

3.1 E-commerce Strategy Overview6 minutesPreview module
3.2 Global Cyber Law11 minutes
3.3 Mice & Elephants11 minutes
3.4 Contracts Online12 minutes
3.5 Terms & Conditions12 minutes
3.6 E-commerce Strategy Summary5 minutes

2 readingsTotal 20 minutes

(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned10 minutes
(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce10 minutes

1 assignmentTotal 30 minutes

e-Commerce quiz30 minutes

1 discussion promptTotal 10 minutes

Are Uber and Airbnb legal in your country?10 minutes

An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations.

What's included

8 videos4 readings1 assignment1 peer review

8 videosTotal 79 minutes

4.1 Changing the Rules Overview3 minutesPreview module
4.2 Pricing Strategy11 minutes
4.3 Big Data & Analytics @ Capital One15 minutes
4.4 Most Profitable Song9 minutes
4.5 Pricing of Drugs14 minutes
4.6 Why no Coca-Cola at Pizza Hut?11 minutes
4.7 Changing the Rules Summary5 minutes
4.8 Course Summary8 minutes

4 readingsTotal 40 minutes

(Optional) Documentary of the "Happy Birthday Song"10 minutes
(Optional) Readings & videos on "Pricing of Drugs"10 minutes
Please rate this course! :)10 minutes
Enroll in other Protecting Business Innovations Courses10 minutes

1 assignmentTotal 30 minutes

Post course feedback30 minutes

1 peer reviewTotal 120 minutes

Create business strategy for both small family owned & international well-known coffee shops120 minutes

Instructor

Instructor ratings

4.6 (14 ratings)

Theodore Henry King CLARK

The Hong Kong University of Science and Technology

10 Courses82,311 learners

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The Hong Kong University of Science and Technology

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4.7

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Reviewed on Jun 18, 2020

Professor Clark makes an amazing job of keeping you engaged and always eager for the next lesson.

Reviewed on Jun 4, 2021

Excellent course. Materials could do with updating. Grading system for Assignment can be discouraging. But if you put the work in, you'll take away skills of great value in the real world.

Reviewed on Dec 1, 2021

I found the course very educational and instrtuctional.

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