Este curso trata sobre los fundamentos del marketing y branding, así como la relación existente entre ambos conceptos. Aprenderemos a identificar los conceptos básicos de Marketing y Branding para la elaboración de una marca, definición de su estrategia y formas de llegada al mercado, que generen valor para la empresa y para el cliente o usuario.

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Relación entre Branding y Marketing

Instructor: Julio Ricardo Fonseca Rios
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1 quiz, 16 assignments
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There are 6 modules in this course
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1 video1 discussion prompt
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11 videos1 reading3 assignments
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7 videos3 readings3 assignments
What's included
12 videos3 readings1 quiz3 assignments
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9 videos3 readings3 assignments
What's included
16 videos3 readings4 assignments
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IE Business School
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IE Business School
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Reviewed on Jun 1, 2024
Me gustaría que en el certificado apareciera mi nombre. De ahí en fuera, muy bien explicado y ejemplos bastante interesantes.
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