By the end of this course, learners will be able to define retail management concepts, analyze retail marketing strategies, evaluate customer insights, apply store location analysis, design organizational structures, and formulate integrated retail strategies. The course provides a step-by-step exploration of the retail world, starting with history and foundations, moving into strategic planning, customer targeting, business operations, and concluding with pricing, promotions, and retail strategy integration.
Retail Management: Analyze, Plan & Strategize
Retail Management: Analyze, Plan & Strategize
This course is part of Retail Management Mastery: Strategy, Analysis & Success Specialization
Instructor: EDUCBA
Included with 
Gain insight into a topic and learn the fundamentals.
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Define retail concepts and evaluate customer insights for strategy.
Apply store location, merchandising, and financial planning tools.
Formulate integrated strategies to optimize retail performance.
Skills you'll gain
- Promotional Strategies
- Customer Insights
- Strategic Marketing
- Operations Management
- Retail Store Operations
- Retail Management
- Merchandising
- Market Intelligence
- Price Negotiation
- Customer Analysis
- Organizational Structure
- Inventory Management System
- Competitive Analysis
- E-Commerce
- Product Assortment
- Consumer Behaviour
- Revenue Management
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2025
Assessments
20 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Retail Management Mastery: Strategy, Analysis & Success Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
This module introduces the foundations of retail management, covering its definition, history, and evolution. Learners explore the retail marketing mix and the importance of complements in shaping customer value. The module sets the stage for understanding Strategic Retail Management (SRM) and its role in aligning retail operations with long-term goals.
What's included
11 videos4 assignments
This module focuses on building strong retailer-customer relationships and effective strategic planning. It highlights Situational Ethos Analysis (SEA) and the classification of retail entities, emphasizing both store-based and non-store retail formats. Learners also explore customer targeting and intelligence acquisition as key drivers of strategy.
What's included
11 videos4 assignments
This module emphasizes customer classification, intelligence acquisition, and inference of customer behavior. Learners will also explore retail catchment areas, site selection, and the role of complements in determining store location. The module strengthens skills in applying analytical tools for customer and location-based decisions.
What's included
11 videos4 assignments
This module introduces the principles of retail business management with a focus on organizational structures, financial operations, and efficiency in daily activities. Learners explore merchandise planning, execution, and financial management strategies that ensure profitability and customer satisfaction.
What's included
11 videos4 assignments
This module covers pricing strategies, customer communication, and promotional mix integration. Learners will understand how to build and maintain a strong retail image, integrate complements into strategies, and apply management and control mechanisms to ensure long-term retail success.
What's included
11 videos4 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Explore more from Business Essentials
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,