Strong Search Engine Optimization (SEO) and content marketing skills are essential for marketers, entrepreneurs, and growth hackers. Whether you're looking to enhance your career in digital marketing, boost your brand’s visibility, or grow your business, this course gives you the skills you need to achieve powerful results.
Search Engine Optimization and Content Marketing
Search Engine Optimization and Content Marketing
This course is part of IBM Digital Marketing and Growth Hacking Professional Certificate
Instructors: IBM Skills Network Team
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the IBM Digital Marketing and Growth Hacking Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from IBM
There are 5 modules in this course
This module provides a foundational understanding of search engine optimization (SEO), covering key concepts and ranking factors. Explore the core components of SEO—on-page, off-page, content, and technical SEO. You will also explore how search engines crawl, index, and rank websites and the best practices for optimizing web pages. This module also introduces you to Google Artificial Intelligence Optimization (AIO) and growth hacking in SEO. The module also introduces how to optimize on-page SEO elements such as keyword research, meta descriptions, page titles, and content structuring to enhance visibility on search engine results pages (SERPs). By the end of this module, you’ll be equipped with the knowledge, tools, and strategies to enhance search performance and boost website traffic.
What's included
5 videos2 readings3 assignments9 plugins
This module introduces off-page SEO and its role in improving search engine rankings. You will learn about the importance of domain authority, backlink strategies, and the impact of external signals, such as social media and online reputation, on SEO performance. The module provides practical insights into building high-quality backlinks, leveraging guest posting, and identifying authoritative sites for link-building opportunities. On completing this module, you will be equipped with the necessary foundational knowledge of off-page SEO and link-building. Further in this module, you will explore techniques of growth hacking that can be applied in off-page SEO.
What's included
3 videos1 reading3 assignments6 plugins
This module provides an in-depth understanding of technical SEO, focusing on essential concepts such as crawling, indexing, website speed, and mobile responsiveness—the key factors in enhancing user experience and search visibility. You’ll learn to conduct technical SEO audits using third-party tools, implement schema markup and rich snippets, and leverage structured data to improve content visibility. Additionally, you’ll gain knowledge of SEO analytics, learning how to interpret data from Google Search Console (GSC) and Google Analytics (GA) to make data-driven decisions that enhance SEO performance.
What's included
4 videos1 reading4 assignments10 plugins
This module covers the role of content marketing as a critical component of SEO. You will explore the fundamentals of content marketing, including its role in building brand authority and engaging audiences. The module also covers content distribution strategies, marketing approaches, and best practices for creating high-quality, shareable content that improves search visibility and drives traffic. Further, this module covers techniques and methods to leverage growth hacking principles for content marketing.
What's included
6 videos1 reading4 assignments10 plugins
The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.
What's included
1 video2 readings1 assignment1 app item2 plugins
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
This course is designed for current and aspiring digital marketers and growth hackers who want a strong foundation in SEO and content marketing.
It is also great for small business owners and entrepreneurs looking to drive organic traffic to their website, improve visibility, and grow their brand online.
Additionally, it can benefit bloggers and influencers who want to expand their offerings.
Search Engine Optimization (SEO) is the process of improving your website’s visibility on search engines like Google.By optimizing content, keywords, and website structure, SEO helps drive organic (unpaid) traffic, which is critical for online success.
Content marketing involves creating and distributing relevant content to attract and engage your target audience. When combined with SEO, well-crafted content helps improve search rankings, builds trust, and increases website traffic.
More questions
Financial aid available,