Transform your digital marketing impact through systematic SEO optimization that drives real business results. This Short Course was created to help digital marketing professionals accomplish immediate improvements in search engine visibility through foundational element recognition and practical audit execution.
SEO: Audit Pages, Rank Higher
SEO: Audit Pages, Rank Higher
This course is part of Digital Marketing Operations & Analytics Specialization
Instructor: John Whitworth
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
On-page SEO elements form the foundation of search engine communication, requiring strategic optimization to signal page relevance and authority.
Systematic auditing processes using standardized tools enable scalable SEO assessment across enterprise websites and provide data-driven insights.
Effective SEO workflows integrate element identification, tool-based analysis, and structured reporting to create actionable optimization strategies.
Professional SEO practice requires both technical knowledge of ranking factors and operational skills in using industry-standard audit tools.
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Recently updated!
February 2026
Taught in English
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This course is part of the Digital Marketing Operations & Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
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There are 2 modules in this course
Learners will master the identification and understanding of critical on-page SEO elements that directly impact search engine rankings and visibility.
What's included
3 videos2 readings1 assignment
Learners will master the practical application of SEMRush for conducting systematic SEO audits, generating professional reports, and organizing findings for team collaboration and strategic planning.
What's included
3 videos1 reading3 assignments
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