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Learner Reviews & Feedback for Advanced Content and Social Tactics to Optimize SEO by University of California, Davis

4.6
stars
1,162 ratings

About the Course

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority....

Top reviews

HT

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Great course! I've learned lots of new things in this course. The instructor is very clear and course material is great. Wish there are recent updates on data!

VQ

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This course has been very helpful to me. Based on it, I have improved a lot of my skills in digital marketing, not just SEO. Thanks for your instruction, thank you very much!

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251 - 268 of 268 Reviews for Advanced Content and Social Tactics to Optimize SEO

By Evan N

Oct 12, 2020

There is some great information but this class is from 2015. SEO Has changed a lot since then. Pretty misleading. SOme information is still relevant but nothing you can't find out with some Google Searching on SEO

By Dmytro Z

Aug 10, 2024

The course provides insightful, however comprehensive, information. I would hope to get something in-depth with examples of how to use tools and immersive examples of milestones passes in a particular case.

By Rebecca M

Jan 25, 2019

The Course was Great! the major problem is that the peer evaluation has a glitch. it does not allow any students to review other's work. The only way to be reviewed or get reviewed is through the forums.

By Nyima S B

May 10, 2020

This is a good course, with good info from its era, but it's outdated. Best practices from 2015 have evolved substantially since then. Hubspot's Content Marketing course is FAR more relevant in 2020.

By Мещеряков С В

Nov 24, 2021

This course is designed for beginners. The author should not have specified the word "advanced" in the title set the level "intermediate". The knowledge from the course is basic

By Jiayu K

Feb 23, 2024

The software introduced in the video is outdated. As a paid user, especially tech area would like to receive the latest information if you going to teach some useful stuff

By Andrea J E

Jun 9, 2020

It explains the basics but now (2020) some stuff is really outdated so, some of the hecks or tactics are actually counterproductive.

By Jelena D

Feb 28, 2018

Nice course, short and clear.

Some tools have to be paid in order to do the task well.

By Pablo A

Feb 1, 2021

Some of the content is out of date.

By Gary W

Dec 2, 2022

It's a bit dated..

By Alexandra G

Jun 30, 2021

Overall good, a bit outdated information, I would say it's a good guidance, but SEO is an ever-changing topic and therefore this course would not be good for someone that is a beginner there. It could be confusing. I am wondering why Coursera doesn't update many of the courses. It's a great platform but the outdated information could lose me as audience.

By Ann S

May 4, 2023

Male instructor did not define things well, did not lay out concepts logically, sort of stream of consciousness in many places. Used old reading material from 2015. Used a controversial and polarizing brand (Playboy) as a case study example.

By Pompilia B

Apr 25, 2023

Great topics, great presentation but the how-to in detail is sorely missing.

By Mauricio L

Dec 29, 2021

It is very redundant, lacks depth

By 林佑禎

Aug 25, 2021

I will never recommend this course to any of my friends and associates as the the course itself is repetitive in ideas, outdated in study materials, and full of self-promotion (part of American culture, I supposed). The most heartbreaking part would be the disappearance of "unenrollment" button across the user interface. (Once you've received any certificate from this SEO specialization series, you simply can't undo the enrollment from this poorly-structured course.) I simply rushed through the lessons and ignored all the transcript in each and every PowerPoint slide. There's no such a thing as bullet points that conclude the instructor's tactics, suggestions, or core value. 1 star is given to credit the instructor's efforts at designing the flow charts of the influencer-accelerator partnership & audience segmentation across different social channels. The questions in the finale peer-review assignment provide several insights.

By Cornelia R

Aug 23, 2023

The course as all the others in this specialization was dry and unengaging.

By Marwa H H

Jun 28, 2021

not good