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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,557 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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276 - 300 of 676 Reviews for Fundamentals of Social Media Advertising

By Leandro A d S

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Jul 29, 2022

great now just wait for my cerfificate

By Sangdeun I (

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Feb 18, 2022

This course helps to work in my future

By Chandrakant D

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Nov 9, 2021

Very informative and Clearly Explained

By Fatima a S

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Nov 1, 2020

very infomative for a beginner like me

By Deleted A

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Oct 15, 2022

Very informative, and to the point!!!

By Nasir M

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Oct 28, 2021

Excellent course. Highly recommended.

By Lizzeth P B

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Jul 26, 2021

Very interesting and tons of insights

By Brett X M

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Dec 12, 2024

Great Course material well balanced.

By Rizky E W

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Aug 24, 2024

its amazing give me many of knoledge

By Omar A M

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Jun 5, 2023

Excellent tools to learn as marketer

By Iris R

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Oct 30, 2022

A course that everyone must follow!

By Ogunjobi R R

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Oct 10, 2021

very great course with lots of value

By FRANCISCO J T B

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Aug 28, 2025

Esta muy bien, me parece fascinante

By Onyekwena J

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Aug 4, 2023

Love the simplicity of this course.

By Cheryl S

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Mar 20, 2022

Very helpful and well put together

By Sakariye C N

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Mar 7, 2022

it was new skills , thanks coursera

By Jul W A G

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Dec 9, 2020

learned so much from this training.

By CARRILLO M M D M

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Apr 28, 2025

gracias muy informativo y creativo

By Abdulla A S

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Sep 8, 2022

Very helpul and great information

By Hafeez

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Jun 27, 2022

the way dan teaches is next level!

By Ani A

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Mar 8, 2021

Great course, practical and useful

By TATIANA R T

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Jul 19, 2025

Good content. Love the structure!

By ANGELICA M C A

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Jul 5, 2025

Fue muy lindo todo, aprendi mucho

By Kamala B

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Jan 31, 2023

It took a while, but we are here.

By Karma M

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Sep 10, 2022

Very good course i enjoy it alot